PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Will 2023 bring economic rebound, or recession?

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Trends Pitching Twitter Nonprofit 128

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

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Wadds Inc.

OCTOBER 16, 2024

The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. It’s why they access our services to help with bolstering leadership, strategic direction, finance, innovation, access to markets, networks, tools, IP, talent management and M&A.

Creativity 52

Creativity Agency Leadership Sports 52

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. The post How Can I Build A Positive Cybersecurity Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Strong crisis management protects brand reputation.

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Case Study Branding Brand Ethics 78

PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. One [law enforcement or government agency or spokesperson may say one thing, but then someone else contradicts that statement. He joined PRSA in 1994.

Crisis Communications 128

Crisis Communications Crisis Communications Crisis Management 128

5W PR

FEBRUARY 5, 2025

According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs. They provide permanent homes for your thought leadership and allow you to address customer questions and concerns in depth.

Branding 78

Branding Brand Media Journalism 78

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Sword and the Script

SEPTEMBER 5, 2023

Agencies are cheap and don’t want to spend on tools that cut into margins. According to the announcement : “The offer and subsequent post-closing restructuring were originally announced on January 18, 2023, and completed on August 9, 2023. Cision shakes up C-suite again Cision has swapped out its leadership again.

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Software Marketing Leadership B2B 182

5W PR

FEBRUARY 6, 2025

Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media. Proving PR’s Business Impact Analytics have transformed how PR demonstrates value to leadership. Major brands like P&G use these capabilities to track how earned media drives website traffic and leads.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

MARCH 17, 2025

million in 2023, according to IBM’s Cost of a Data Breach Report. For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership. Security breaches cost companies an average of $4.45 When incidents occur, speed and accuracy matter equally.

Crisis 78

Crisis System Analytics Analysis 78

Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023.

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Strategy Communications Leadership Employee 78

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

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Trends Video B2C Measurement 187

Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% Second, just 10 months ago, in August of 2023, Gartner placed generative AI at the “ peak of inflated expectations.”

Agency 112

Agency Survey B2B Media 112

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. My primary goal for 2023 is to bring an operations person on board to help me manage the day-to-day activities of the business.

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Resources Energy Small Business Corporate 77

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

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Training Media Training Crisis Communications Reputation 195

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership.

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Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

PRSay

JULY 12, 2024

As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. After reports of strong economic growth in 2023, recession worries have lessened. Why is there such a strong belief that PR budgets will increase?

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Trends Publicity Survey Privacy 179

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

OCTOBER 5, 2023

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

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Leadership Ethics Energy LinkedIn 74

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Solo PR Pro

JANUARY 10, 2023

Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. A report from Axios highlights how “many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking for flexible, lucrative work.”. Instead, she holds them monthly.

Data 85

Data Technology Financial Leadership 85

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ There’s no point in building a reputation if the startup is facing an existential threat. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

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Writing Communications Marketing B2B 211

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. I would tell myself to start at a PR agency and spend at least three to five years there. Following her Oct. It was my second job out of college.

Creativity 79

Creativity Writing Agency Pitching 79

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Is that good?

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Report Publicity Marketing Pitching 109

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

Bianchi Biz Blog

JULY 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. In 2023, it had over 38,000 trade visitors, resulting in a total immediate and negotiated trade value of over RM3.11 million users. billion (or USD 681 million).

Marketing 101

Marketing Tourism Local Government 101

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Industry Preview. AdExchanger Programmatic I/O.

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Conference Privacy Advertising Advertising 156

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Candidly having been in the trenches in-house and on the agency side – good luck with that! This is an age-old problem for marketing.

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Case Study Study Company B2B 146

PRSay

JUNE 7, 2023

Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come.

Journalism 158

Journalism Public Affairs Ethics Technology 158

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. The post New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector appeared first on The Hoffman Agency.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

JUNE 18, 2024

It was a long-time client of my employer, a PR agency, and as such, I also represented one of their startup portfolio companies. I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. We did well from a PR perspective for both companies.

B2B 164

B2B Government SMB Real Estate 164

Prohibition

DECEMBER 19, 2022

It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices. Best pillars include personal stories, employer branding, social responsibility and thought leadership. The key stand outs for us were: Recommended 5x posts a week.

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Instagram LinkedIn Social Media Media 62

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. If your company participated in CES before Covid-19; reflecting on how the show went for your company can go a long way to making your effort in 2023 even better. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space.

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Company Technology Meeting Hotels 52

Stern + Associates

OCTOBER 17, 2023

Named a 2023 U.S. scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Through the Science Envoy Program, eminent U.S.

Technology 133

Technology System Government Groups 133