2023 Agency Privacy 
Contently - Strategy
SEPTEMBER 30, 2024
From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. How do international regulations like the GDPR influence U.S.
Sword and the Script
SEPTEMBER 10, 2024
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. This is one for 2023. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.
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Sword and the Script
DECEMBER 20, 2022
There are so many thoughtful contributions – from people working on both the in-house and agency sides. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) AI-written content adds more noise. “PR
ImPRessions - Crenshaw Communications
JUNE 20, 2023
Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. What have we seen?
5W PR
MARCH 5, 2025
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.
5W PR
MARCH 12, 2025
According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.
5W PR
FEBRUARY 22, 2025
PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.
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