ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

Wadds Inc.

NOVEMBER 23, 2024

A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ). Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. Although it will inevitably impact jobs, no one can say how soon.

Corporate 111

Corporate Publicity Communications Enterprise 111

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Will 2023 bring economic rebound, or recession?

Trends 128

Trends Pitching Twitter Nonprofit 128

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. For PR practitioners, keeping pace with technology (e.g. million users in 2023 LinkedIn : 2.70 million “members” in 2023 Facebook : 2.50

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 144

Blogging Software B2B Survey 144

Bianchi Biz Blog

DECEMBER 14, 2023

As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. One major exception was a perennial favorite, about the process every PR agency and client seems to hate, the dreaded RFP. Without further ado, here are the top 10 most visited blog posts on our site in 2023 (click to read the blogs): 1.

Automotive 102

Automotive Blogging Mobile YouTube 102

5W PR

FEBRUARY 12, 2025

The American Marketing Association’s 2023 Marketing Week provides an instructive example. This preparation paid off for companies like Salesforce, whose 2023 Dreamforce conference smoothly delivered content to over 40,000 in-person and 110,000 virtual attendees.

Conference 78

Conference System Measurement Energy 78

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Named a 2023 U.S.

Technology 133

Technology System Government Groups 133

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list. The Digiday Technology Awards recognize the technology modernizing media and marketing. Companies on the 2023 Inc.

Communications 156

Communications Enterprise Sports Technology 156

Sword and the Script

DECEMBER 3, 2024

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. At that time, the company said it had raised $5.5 million in venture funding and had roughly 500 customers.

Software 176

Software Measurement B2B Training 176

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products.

International 78

International Internal Crisis Management Technology 78

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

5W PR

MARCH 17, 2025

million in 2023, according to IBM’s Cost of a Data Breach Report. The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Security breaches cost companies an average of $4.45

Crisis 78

Crisis System Analytics Analysis 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help.

Agency 112

Agency Survey B2B Media 112

Contently - Strategy

SEPTEMBER 30, 2024

Virginia’s Consumer Data Protection Act (CDPA) and California’s Consumer Privacy Rights Act (CPRA) both empower users to opt out of data collection and sale, but California’s law goes further by establishing the California Privacy Protection Agency (CPPA) to enforce these rights.

Social Media 107

Social Media Privacy Branding Brand 107

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. The job market is healthy.

Trends 179

Trends Publicity Survey Privacy 179

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Internal comms.

Survey 179

Survey Software B2B Pitching 179

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. The post How Can I Build A Positive Cybersecurity Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Strong crisis management protects brand reputation.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

FEBRUARY 6, 2025

Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media. These technologies will continue evolving, but the core principle remains: data-driven PR delivers better results. Major brands like P&G use these capabilities to track how earned media drives website traffic and leads.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 109

Agency Automotive Engineering Education 109

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Agencies are cheap and don’t want to spend on tools that cut into margins. The operations, the technology and the cultures are rarely compatible.

Software 182

Software Marketing Leadership B2B 182

5W PR

MARCH 5, 2025

According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

Bianchi Biz Blog

DECEMBER 15, 2022

This year, the posts that seemed to resonate the most with our visitors revolved around automotive and mobility podcasts, CES 2023, journalists’ advice for PR people and tips for finding the best agency fit. 9 Reasons Our PR Agency May Not Respond to Your RFP. Swipe Left – Why We’re Probably Not the Right PR Agency for You.

Blogging 105

Blogging Automotive Mobile Technology 105

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ There’s no point in building a reputation if the startup is facing an existential threat. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. These technologies are being leveraged to transform various aspects of gaming and betting.

Trends 78

Trends Sports Advertising Advertising 78

5W PR

MARCH 7, 2025

Their AI-optimized posting strategy led to a 28% increase in organic social media engagement in 2023. As these technologies continue to advance, brands that effectively implement AI across their marketing operations will gain significant advantages in member acquisition, engagement, and retention.

Marketing 78

Marketing System Data Analytics 78

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. My primary goal for 2023 is to bring an operations person on board to help me manage the day-to-day activities of the business.

Resources 77

Resources Energy Small Business Corporate 77

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 158

Journalism Public Affairs Ethics Technology 158