5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Decentraland.

Brand 88

Brand Branding Apparel Fashion 88

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos.

Brand 134

Brand Branding Instagram Video 134

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 88

Mobile Technology Automotive Meeting 88

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

Creativity 73

Creativity Communications Brand Branding 73

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. and Mattel for the 2023 “Barbie” movie. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. NYX x Barbie NYX , a cruelty-free American cosmetics company, has achieved a significant milestone by securing a makeup collaboration with the iconic Barbie brand.

Brand 78

Brand Branding Instagram Social Media 78

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Look back at CES’s past.

Company 52

Company Technology Hotels Meeting 52

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 132

Video Strategy Marketing Instagram 132

PRSay

JUNE 7, 2023

Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. He has represented brands like Snowflake, PayPal, Tetris — even the alien hunters of the SETI Institute!

Journalism 158

Journalism Public Affairs Ethics Technology 158

Buchanan PR

JUNE 30, 2023

It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. An old marketing strategy might look at this as a failure, but in 2023, this is marketing gold.

Viral 74

Viral Trends Social Media Creativity 74

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Put this one on your calendar for 2023! Morgan and more will be on hand to share valuable insights as to what’s coming next in the space, and what brands should focus on to keep their edge. .

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 146

Technology Crisis Management Social Media Training 146

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. They demonstrate creativity, playability, and quality. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

Prohibition

JANUARY 25, 2023

The brand provides next day delivery anywhere in the UK, offering a huge range of free-from products without compromising on taste, to include gluten free, dairy free, no refined sugar and vegan. As well as selling direct to consumers, Sponge also supplies wholesale cakes to cafes, restaurants , attractions and retailers.

Retail 62

Retail B2C Creativity B2B 62

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. In 2023, more than 4.89 So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Being on social media is the online pastime that everyone loves.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 193

Marketing Content Marketing Data Social Media 193

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Landis PR

JANUARY 31, 2023

By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. So, why should brands focus their efforts on TikTok? This offers a great opportunity for your brand to reach niche audiences that interact with content similar to your brand’s focuses.

Video 59

Video Creativity B2C B2B 59

Contently - Strategy

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Trends 52

Trends Strategy Marketing Brand 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Prohibition

JANUARY 27, 2023

As such, January has become a key month for brands operating in these sectors, as they look to utilise these dates to profile their brands and products to target audiences. Beyond Meat X Peter Andre Plant-based meat brand Beyond Meat teamed up with Peter Andre to inspire people to take steps towards a more plant-based diet.

B2C 62

B2C Creativity Sports YouTube 62

Contently - Strategy

JUNE 6, 2024

Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Konnect Agency

APRIL 20, 2023

billion in 2023. Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. This movement refers to the intentional act of influencers reducing their partnerships with brands and promoting a more authentic and genuine connection with their audience.

Trends 52

Trends Marketing Ethics Consumer 52

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. 2023 has seen acquisition activity from the networks increase. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Konnect Agency

MARCH 15, 2023

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Contently - Strategy

OCTOBER 18, 2023

Many consumers would probably agree that we’re in dire need of a customer experience transformation—after all, how many times have you scrolled past an ad and thought, “Ugh, why is this clogging up my feed?” It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. The result?

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Contently - Strategy

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. It can be accessed via Ikea’s iOS app or website, showcasing how AR is redefining the consumer experience in home design.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Contently - Strategy

SEPTEMBER 19, 2023

Launched in June of 2023 , Google Perspectives is a new mobile feature that builds upon the search engine’s rapidly growing AI-powered capabilities. Creative content marketers already understand this. A recent study by Oracle found that 37% of consumers trust social media influences over brands.

Google 52

Google Strategy Reddit SEO 52

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 196

Writing Communications Marketing B2B 196