Business Wire

DECEMBER 7, 2023

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

Media Relations 433

Media Relations Trends Blogging Privacy 433

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) “I see a few things.

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

For PR and communications professionals, staying on top of industry trends is vital. SaaStr Annual 2023 , which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some time reviewing the agenda and featured speakers to better understand possible topics, issues, and questions. One to watch?

Leadership 182

Leadership Creativity Trends Resources 182

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

And 2023 has certainly been a year of wild experiences for PR professionals. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. The post Top PR Insights From 2023 – It’s More Than AI! appeared first on Crenshaw Communications.

Construction 182

Construction Storytelling Tools B2B 182

PRSay

JANUARY 5, 2023

Join PRSA and Ann Wylie at one of our 2023 Master Classes. But if you’ve resolved to become a better writer this year, here’s help — six of my favorite 2023 writing resolutions to make today: Make it a metaphor. gives the illusion that the communicator is more attractive. Copyright © 2023 Ann Wylie. I’m a poor resolver.

Writing 195

Writing Training Interviews Google 195

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? Evolution – and maybe even consolidation – are expected in 2023. To thrive in 2023 and beyond, advertisers will need to win over audiences who have lots of content choices.

Retail 170

Retail Branding Brand Advertising 170

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication. PR is a part of communications, but ironically, we don’t always communicate well with one another within a team. These principles apply even more to client communications. What needs improvement?

Writing 170

Writing Pitching Meeting Communications 170

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?

Communications 130

Communications Social Media Employee Crisis 130

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. The trip concluded with a beautiful candlelit dinner at City Winery as we toasted to good company and brainstormed locations for our retreat in 2023! appeared first on Crenshaw Communications.

Travel 318

Travel Training Pitching Course 318

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. This is one for 2023.

B2B 179

B2B Software Ethics Leadership 179

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Is it time to invest more of your communications resources into content on Instagram or LinkedIn?

Trends 128

Trends Pitching Twitter Nonprofit 128

Institute for Public Relations

FEBRUARY 6, 2023

PRWeek and Cision examined how communication impacts all aspects of business now more than ever before. 61% of global respondents said the “inability to measure impact effectively” was among their top four issues troubling strategic communicators the … Continue reading 2023 Global Communication Report →

Report 94

Report Communications Survey Measurement 94

The Proactive Report

DECEMBER 2, 2022

Our ideas are more effectively communicated when accompanied by images, a thousand times more than with words alone. None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns.

Trends 147

Trends Instagram Small Business Creativity 147

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. 5000 2023 list. Companies on the 2023 Inc. 5000 2023 list. Recognize Crenshaw Communications Clients appeared first on Crenshaw Communications. Digiday and Inc.

Communications 156

Communications Enterprise Sports Technology 156

Institute for Public Relations

MARCH 22, 2023

The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. The most relevant trends found for corporate communication in 2023 were:1.)

Corporate 88

Corporate Trends Communications Technology 88

PRSay

NOVEMBER 20, 2023

Ahead of its release, 2023 Chair Michelle Egan, APR, Fellow PRSA, emphasized PRSA’s commitment to ethical behavior since the organization’s establishment in 1947 and the creation of its Code of Ethics in 1950. Taking a decades-old Code and applying it to emerging scenarios is a testament to its enduring relevance and adaptability.”

Ethics 165

Ethics Communications Tools Analysis 165

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Our team was delighted that we were named in the New York Observer’s annual PR Power List Honor Roll for 2023. The post Crenshaw Communications Honored As Top Tech PR Firm appeared first on Crenshaw Communications. ” Well said.

Communications 156

Communications Advertising Advertising 156

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

Radio 83

Radio Sports Marketing Local 83

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. In May 2023, the U.S. Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023.

Communications 179

Communications Ethics Public Affairs Social Media 179

Agility PR Solutions

JANUARY 3, 2023

Big players in the meat industry have come aboard this movement, and they must now work to communicate the sizeable impact of this trend for the industry, and how they reflect their commitments to sustainable production and food security. […].

Branding 148

Branding Brand Trends Industry 148

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.

Technology 147

Technology Film Viral Ethics 147

Landis PR

NOVEMBER 14, 2022

A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what the public wants to hear. Why not use this to our advantage in communications plans?

Communications 98

Communications How To Local Survey 98

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. Stakeholder Communication Strategies Different stakeholder groups require tailored communication approaches during crises.

Financial 78

Financial Technology Leadership Reputation 78

Institute for Public Relations

JANUARY 29, 2024

THIS IS AN IPR SIGNATURE STUDY Download Full Report: IPR Top 15 Insights of 2023 Introduction: The Institute for Public Relations synthesized the top research studies from 2023 that we think communications professionals need to know.

Study 100

Study Report Communications Publicity 100

Institute for Public Relations

JULY 31, 2023

Supreme Court handed down three high-profile decisions in 2023 that have major implications for public relations practitioners and communicators. Supreme Court Decisions Mean for Communicators →

Communications 94

Communications Publicity Public Affairs Blogging 94

PRSay

OCTOBER 25, 2024

As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. Three of us break up the travel in our department — me, our senior manager and our manager of communications. If the media goes, then we go.

Sports 122

Sports Travel Newspapers Media Relations 122

Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 143

Blogging Software B2B Survey 143

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Here are some of our thoughts from this year.

Trends 139

Trends Communications Conference Leadership 139

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. million square feet of exhibit space.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211