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The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. This accessibility has enabled individual practitioners to understand the potential of AI in management and functional communication roles. There’s a bigger issue.

Corporate 111
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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

For the closing General Session of ICON 2023 on Oct. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications. Cayce Myers: There’s also a human element to AI.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212
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Corporate Communication Trends for 2023

Institute for Public Relations

The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. The most relevant trends found for corporate communication in 2023 were:1.)

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. As it turns out - a lot. Access your copy for free today.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. This is one for 2023.

B2B 179
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Leading US CEOs Media Impact July – September 2023 

Onclusive

But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk. US CEOs accounted for 50% of all media mentions relating to regulation From July to September 2023.

Media 195