PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 179

Communications Ethics Public Affairs Social Media 179

5W PR

APRIL 10, 2025

Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

Contently - Strategy

SEPTEMBER 30, 2024

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230. This case underscores the blurred lines between business, politics, and law about social media.

Social Media 107

Social Media Privacy Brand Branding 107

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Brand Branding Ethics 78

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. In 2023, the 14 th year of publishing, I published 50 blog posts. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community?

Blogging 144

Blogging Software B2B Survey 144

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

PRSay

SEPTEMBER 24, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources.

Ethics 97

Ethics Employee Survey Community 97

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 178

Policies Ethics Privacy Training 178

5W PR

FEBRUARY 22, 2025

As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

Publicity 78

Publicity Privacy Technology Ethics 78

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Obvious statement: 2023 was a breakout year for generative AI. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. We saw newsrooms grapple with rules for AI throughout 2023. Most (75%) also don’t offer AI training.

Report 182

Report Policies Survey Ethics 182

PRSay

JULY 12, 2024

PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages.

Trends 179

Trends Publicity Survey Privacy 179

Bianchi Biz Blog

NOVEMBER 21, 2024

In this next blog post in the series, Stéphane Billiet of We change, describes the business and communications environment in Paris and France and offers advice on navigating his home market. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs.

Ethics 52

Ethics Survey Insurance Insurance 52

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 173

Analysis Tools SMB Software 173

PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,

Report 78

Report Education Ethics Survey 78

PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,

Report 78

Report Education Ethics Survey 78

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 158

Journalism Public Affairs Ethics Technology 158

PRSay

NOVEMBER 1, 2023

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Brooks, director of communications at ESPN, had to think for a moment about how many years it’s been since she had a fall Saturday off work.

Sports 79

Sports Ethics Television Storytelling 79

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. The last day of trading will reportedly be August 4, 2023.

Software 146

Software Pitching Ethics Technology 146

Reputation Us

OCTOBER 16, 2023

So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? Influencing Social Media Communicating these neutral findings to your customers can then trickle down into social media posts. Finding ways to gather truly unbiased opinions should be a priority.

Reputation 167

Reputation Consumer Report Ethics 167

Doctor Spin

FEBRUARY 4, 2025

2023, December 3). 2023, December 3). Crisis communications. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. 2023, December 3). 2023, December 3). 1 Silfwer, J. Priming in PR. Doctor Spin | The PR Blog.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. She is a Fellow of both the CIPR and PRCA.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company.

Trends 113

Trends Newspapers Community Ethics 113

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy.

Ethics 83

Ethics Reddit Energy Advertising 83

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable.

Brand 130

Brand Branding Ethics Engineering 130

Reputation Us

AUGUST 28, 2023

Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” David London “We have moral challenges on major decisions that need to be made in our community and country.”

System 78

System Technology Banking Community 78

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. Kaden Jacobs, APR, is a vice president at Poston Communications.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

NOVEMBER 20, 2024

So-called “news deserts” rose to 206 this year from 204 in 2023. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. The consequences of news deserts “are profound for communities and ultimately for democracy,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. Cision’s comprehensive analysis of AI conversations across traditional and social media from July 2022 to July 2023 provides valuable insights for PR clients on this landscape.

Ethics 71

Ethics Communications Analysis Trends 71

Contently - Strategy

SEPTEMBER 11, 2024

Familiar imagery acts as a bridge between the past and present, not solely for nostalgia’s sake but to communicate universality, durability, and trust. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Marketing Strategy Brand 52

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. We have to get busy with this stuff. It’s a force that we can’t ignore.”

Communications 74

Communications Guidelines Technology Tools 74

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

Internal 78

Internal International Communications Employee 78

PRSay

JANUARY 11, 2024

While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Each year, I’m disappointed by submissions that omit crucial elements, such as a well-crafted communications plan or thoughtful insights and analysis. Always include your communications plan.

Nonprofit 97

Nonprofit Case Study Guidelines Ethics 97

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. Based in California, author Sandy Skees has 30 years of experience in management consulting and strategic communications.

Brand 98

Brand Branding Ethics Internal 98