5W PR

FEBRUARY 22, 2025

As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding.

Case Study 78

Case Study Branding Brand Ethics 78

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

PRSay

JULY 12, 2024

PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Obvious statement: 2023 was a breakout year for generative AI. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. We saw newsrooms grapple with rules for AI throughout 2023. The report also has a section on “anti-AI PR pros.”

Report 182

Report Policies Survey Ethics 182

PRSay

JULY 23, 2024

Artificial intelligence (AI) tools have changed the PR and communications profession. As more communications professionals are being tasked with helping draft policies for their companies and organizations, here are some points to consider. The company has banned its employees from using generative AI tools. Hall, APR, J.D.,

Policies 178

Policies Ethics Privacy Training 178

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. click image for higher resolution) 5.

Software 146

Software Pitching Ethics Technology 146

Doctor Spin

OCTOBER 16, 2024

Please support my blog by sharing articles with other communications and marketing professionals. Spin Academy | Online PR Courses The Paradox of Prominence The ever-looming “dark side” of what drives people’s interest can be challenging for public relations (PR) and communications professionals. 2023, December 17).

eBook 52

eBook Journalism Analytics Privacy 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Put this one on your calendar for 2023! The post Top Adtech Conferences For PR Exposure appeared first on Crenshaw Communications.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 173

Analysis Tools SMB Software 173

Prohibition

DECEMBER 19, 2022

This will be great to quickly identify whether your posts violate any of the Instagram rules or privacy concerns with a yellow alert in the dashboard – a good move from Instagram in our eyes. It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices.

Instagram 62

Instagram LinkedIn Social Media Media 62

Communications Conversations

JANUARY 18, 2023

Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. Many midsized and large companies I’ve worked with over the years have big-time legal and privacy concerns about the app–to the point where that is absolutely what’s stopping them from using it. Privacy concerns.

Company 74

Company Privacy Trends Video 74

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. Others may want to allow the use of AI tools to draft documents, content and communication.

Automotive 77

Automotive Policies Employee Corporate 77

Sword and the Script

AUGUST 6, 2024

There are too many privacy and data theft concerns. You cannot be too paranoid about data privacy and security these days. Primarily, I don’t like the fact they want to verify users by collecting personally identifiable information (PID). Even if nothing nefarious happens, businesses everywhere are selling your data.

Privacy 91

Privacy B2B Pitching Analysis 91

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. Trust building Our survey showed a good amount of fear around AI, from privacy to job displacement. In fact, it is. With red hot interest and hype cycle in full effect, it is a critical business moment for AI startups and AI PR programs.

Survey 60

Survey How To Storytelling Corporate 60

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. As the dust settles from Indonesia’s recent presidential election, the nation is readying itself for a new chapter under Prabowo Subianto. By and large the outlook is positive.

Leadership 69

Leadership Biotechnology Policies Local 69

Newsfile

FEBRUARY 27, 2024

Financial Communications: The Impact of Bloomberg Terminal, EIKON, and FactSet Bloomberg Terminal, Refinitiv Eikon and FactSet are top global financial data platforms that bring immediate and influential exposure of your press releases to relevant business audiences. billion in revenue in fiscal 2023. News website.

Media 52

Media Financial Analytics Newspapers 52

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) “I see a few things.

Marketing 213

Marketing Content Marketing Data Social Media 213

Buzzstream

FEBRUARY 17, 2025

Google also ignores some data for privacy purposes. For instance, in November 2023, a TikTok user posted a video showing her Stanley drinking mug survived a car. Owned audience is a great way to communicate directly with an audience with your trust. Something that Google addressed in a helpful video recently.)

Digital PR 112

Digital PR Report Google Radio 112

Institute for Public Relations

MARCH 11, 2024

Grammarly and The Harris Poll explored the state of business communication and how generative AI plays a role in challenges such as privacy, bias, and productivity. The study also referenced two studies from October 2021 … Continue reading How Has Generative AI Impacted Workplace Communication?

Communications 52

Communications Privacy Survey Study 52

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 98

Ethics Privacy Radio Sports 98

5W PR

MARCH 3, 2025

The MGM Grand’s Mansion, an invitation-only villa complex, hosts ultra-high-net-worth players in complete privacy. When Wynn Las Vegas earned its Forbes Travel Guide Five-Star rating for the 15th consecutive year in 2023, it reinforced the property’s position as a hospitality leader.

Branding 78

Branding Brand Local Community 78

Buzzstream

OCTOBER 30, 2024

For example, Surfshark created a “Digital Quality of Life Index” in 2023 that generated over 175 LRD. In those cases you see them link to Plausible’s data policy on their privacy policy pages. They appear to get hit with a Helpful Content Update in September 2023. Another kind of data study seen on this list is the index.

Analysis 114

Analysis SEO Data Software 114

5W PR

MARCH 11, 2025

Public relations in health technology requires more than standard corporate communications – it demands a sophisticated understanding of both technical innovation and human impact. PR teams must master the delicate balance between promoting innovation and addressing valid concerns about privacy, safety, and ethical implications.

Ethics 78

Ethics Healthcare Privacy Guidelines 78

Doctor Spin

FEBRUARY 8, 2025

Segmenting people based on their communicative behaviour is more powerful than traditional demographic segmentation. The Cambridge Analytica Aftermath Using a seemingly harmless personality quiz app, Cambridge Analytica collected users and friends data, exploiting Facebooks lax privacy policies. So did the social networking sites.

Strategy 103

Strategy Wikipedia Data Facebook 103

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. It should not actually replace your content writers, but instead allow them to create higher-quality content more efficiently.

Marketing 59

Marketing Content Marketing Storytelling B2B 59