Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173

Analysis Tools SMB Software 173

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 182

Software Marketing Leadership B2B 182

5W PR

APRIL 19, 2023

According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation.

Internal 88

Internal International Transportation Employee 88

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.”

Pitching 151

Pitching Study Technology Report 151

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities.

Marketing 101

Marketing Tourism Local Government 101

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index.

B2B 166

B2B Case Study Survey Content Marketing 166

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. Third, agencies can reach diverse communities by partnering with groups that represent those communities.

Employee 156

Employee Community Groups Interviews 156

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data.

Reputation 78

Reputation Insurance Insurance Employee 78

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Prior to joining Essence, Ebanks led the consumer PR and multicultural communications on the global communications team for Xbox at Microsoft.

Creativity 79

Creativity Writing Agency Pitching 79

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Branding 156

Branding Brand How To Employee 156

Doctor Spin

FEBRUARY 7, 2025

2023, October 9). Benedict Andersons Imagined Communities shows how nations are imagined into existence via shared stories (e.g., Imagined communities: Reflections on the origin and spread of nationalism(Revised ed.). 2023, October 9). 2023, October 9). 2023, October 9). 1 Sartre, J.-P. Hoare, Trans.;

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Stern + Associates

JANUARY 12, 2023

There’s a certain paradox in how organizations need to approach ESG communications issues right now. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism.

Communications 62

Communications Energy Employee Government 62

PR for Anyone

FEBRUARY 7, 2024

She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. She’s also the author of five #1 International Best-Selling books, including the latest “Step Into the Spotlight to Expand your Influence.”

Community 130

Community Leadership YouTube Local 130

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 211

Writing Communications Marketing B2B 211

Stern + Associates

FEBRUARY 1, 2024

If 2023 was the year of playing with those great technologies, I think 2024 is going to be the year of harvesting real productivity gains. When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do?

Technology 127

Technology Policies Government Community 127

Buzzstream

FEBRUARY 13, 2025

The New York Times Status: Pending / Ongoing Date of Lawsuit: December 27, 2023 In December 2023, The New York Times filed a lawsuit against OpenAI and Microsoft. If the publishers win, their data wont appear in those LLMs. For the most part, OpenAI is taking the brunt of this. So, Ill focus on these: 1. Postmedia Remembering.ca

SEO 62

SEO Journalism Radio Google 62

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P. The two companies first partnered up in December 2023. Gobble-gobble.

Publicity 156

Publicity Software Google Reddit 156

Stern + Associates

OCTOBER 17, 2023

Named a 2023 U.S. scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Through the Science Envoy Program, eminent U.S.

Technology 133

Technology System Government Groups 133

Bianchi Biz Blog

SEPTEMBER 21, 2023

A combined 4,815 media representatives attended CES 2023. Challenge: While even more media are expected to attend in 2024, a large majority of these journalists (which broke out in 2023 as 58% domestic and 42% international) that attended CES 2023 were there to cover the latest in consumer electronic products and gadgets.

Technology 93

Technology Automotive Mobile Interviews 93

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. to approximately $5.5 billion in 2021

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. AdExchanger Programmatic I/O. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. this year, slightly more than forecast in December 2023. The information in this post originally appeared on Public Relations Global Network’s blog.

Marketing 100

Marketing Radio Automotive Television 100

The Hoffman Agency

APRIL 8, 2025

It was more than just a workplace; it was a true community. Then, in October 2023, my PRSSA chapter visited PR agencies in Portland, and one of the stops was The Hoffman Agency. It was a place that valued community, creativity and innovation. I knew I wanted to be a part of it, but I wasnt sure where I would fit in.

Product Launch 36

Product Launch Software Technology Creativity 36

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. It’s often an assistant account executive or an intern. Chowing down. To new success.

Privacy 91

Privacy B2B Pitching Analysis 91

The Proactive Report

NOVEMBER 21, 2023

As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month. Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets.

Newspapers 130

Newspapers Social Media Data Consumer 130

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. The Finnish economy has not yet recovered from the recession, but is gradually recovering. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Doctor Spin

DECEMBER 24, 2023

This bias might have serious implications for internal communications. As PR professionals, we must observe “Communication Discipline.” The committee, composed of esteemed community members, reviewed and approved the various aspects of the plant’s design. 2023, December 23). 2023, December 23). In Wikipedia.

Wikipedia 52

Wikipedia Construction Internal International 52

PR for Anyone

FEBRUARY 14, 2024

Enthusiasts are now excitedly awaiting the release of the 2023 vintage this year which will include additional dealcoholized varieties—Chardonnay and Syrah. See Rachel’s Full Episode HERE: Join our community at www.LivingAgelessandBold.com See all of our podcasts at [link] Listen on your favorite platform and make sure to subscribe.

Study 130

Study Travel Film Industry 130

Stephen Waddington

MARCH 31, 2019

It found that 12% of a PR practitioner’s skillset could be complemented or replaced by AI today, with a prediction that this could climb to 38% within by 2023. ?? More than 500 people have joined the Comms School Facebook community. Qriously has previously targeted an international market for focus groups and surveys.

Survey 68

Survey Enterprise SEO Facebook 68

Newsfile

SEPTEMBER 27, 2023

target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season.

How To 95

How To Tourism Fashion Travel 95

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78