Remove 2023 Remove Community Remove Journalism
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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The Rise of Owned Media: Building Brand Authority Through Direct Channels

5W PR

According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs. Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 144
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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. If true, he follows other former CEO including Abel Clark who left at the beginning of 2023, and Kevin Akeroyd, who left in 2020.

Software 176
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S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation

PRSay

So-called “news deserts” rose to 206 this year from 204 in 2023. Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov. 19 for Strategies & Tactics Live on LinkedIn.

Local 140
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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. acquired in February of 2023. Top challenges facing journalism. Internal comms.

Survey 179
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5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

Sword and the Script

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. And they all follow each other – it’s a very tight data cluster – a community in the truest sense. This is audience identification 101.

Twitter 157