Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 161

Software Marketing Leadership B2B 161

Sword and the Script

SEPTEMBER 10, 2024

You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. This is one for 2023. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership.

B2B 144

B2B Software Ethics Leadership 144

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Prior to joining Essence, Ebanks led the consumer PR and multicultural communications on the global communications team for Xbox at Microsoft.

Creativity 78

Creativity Writing Agency Pitching 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156

Brand Branding How To Employee 156

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 162

How To Employee Leadership Nonprofit 162

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums.

Marketing 100

Marketing Tourism Local Government 100

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Have we missed any responsibilities of PR?

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 186

Trends Video B2C Measurement 186

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company.

Trends 112

Trends Newspapers Community Ethics 112

PR for Anyone

FEBRUARY 7, 2024

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. .”

Community 130

Community Leadership YouTube Local 130

PRSay

NOVEMBER 12, 2024

As a result, the number of news-desert counties rose to 208 this year from 204 in 2023. This research shows that the crisis in local news is deepening, and fewer Americans have access to news they need about their communities to be informed citizens,” said Tim Franklin, director of the Medill Local News Initiative.

Newspapers 116

Newspapers Local Print Journalism 116

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Third, agencies can reach diverse communities by partnering with groups that represent those communities.

Employee 156

Employee Community Groups Interviews 156

Stern + Associates

NOVEMBER 8, 2023

Every two years, the highly regarded Thinkers50 community recognizes the very best in management thinking, spotlighting individuals whose ideas not only respond to current challenges but will also shape our future. Congratulations to them all! #1

Leadership 71

Leadership Ethics Creativity Meeting 71

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 120

Software Pitching Ethics Technology 120

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. In May 2023, the U.S. Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. You can find all of her work here.

Communications 178

Communications Ethics Public Affairs Social Media 178

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. So, says Propel, which provides PR software. Is that good? See our services.

Report 104

Report Publicity Marketing Pitching 104

Contently - Strategy

AUGUST 16, 2024

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

LinkedIn 98

LinkedIn Examples Brand Branding 98

PRSay

NOVEMBER 20, 2024

So-called “news deserts” rose to 206 this year from 204 in 2023. The consequences of news deserts “are profound for communities and ultimately for democracy,” Franklin said. Research has also shown that there’s less civic engagement and participation” when communities lack local news sources, Franklin said.

Local 60

Local Newspapers Journalism Radio 60

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169

Ethics Training Social Media Leadership 169

Doctor Spin

OCTOBER 25, 2024

The transformation starts with the basic needs and works towards industry leadership and innovation. Stage 3: Engagement / Content & Community. Stage 5: Innovation / Industry Leadership. You likely have a digital presence, but more must be done to ensure you connect meaningfully with your community. Content marketing.

Leadership 52

Leadership eBook Technology Analytics 52

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. This is the headline from the 2023 Edelman Trust Barometer. Edelman uses Davos as a platform to disseminate the Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Doctor Spin

OCTOBER 25, 2024

The transformation starts with the basic needs and works towards industry leadership and innovation. Stage 3: Engagement / Content & Community. Stage 5: Innovation / Industry Leadership. Long Range Planning. Continue reading 3 Rogers, D., & Euchner, J. Digital Transformation. Research-Technology Management, 65, 11 — 17.

Financial 52

Financial eBook Journalism Big Data 52

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. What are the eight actions to take in 2023?

Technology 78

Technology Interviews Reputation Crisis 78

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. I’m keeping things simple for now but may add interviews in the future. Congrats, Tressa.

Privacy 88

Privacy B2B Pitching Analysis 88

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. The two companies first partnered up in December 2023. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum. Gobble-gobble. Mind the gap.

Publicity 123

Publicity Software Google Reddit 123

Stern + Associates

FEBRUARY 1, 2024

If 2023 was the year of playing with those great technologies, I think 2024 is going to be the year of harvesting real productivity gains. When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do?

Technology 127

Technology Policies Government Community 127

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. and Mattel for the 2023 “Barbie” movie. This retrospective examination could offer key learnings for those in the field.

Film 129

Film Marketing Sports Hotels 129

Bianchi Biz Blog

SEPTEMBER 5, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Marketing 99

Marketing Radio Automotive Television 99

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Industry Preview. AdExchanger Programmatic I/O. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Additionally, we expect flexible and outsourced PR talent, especially at the mid- to senior-level, to be in high demand as the need for highly experienced communicators continues to increase.”

Writing 189

Writing Communications Marketing B2B 189

Stern + Associates

OCTOBER 17, 2023

Named a 2023 U.S. scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Through the Science Envoy Program, eminent U.S.

Technology 133

Technology System Government Groups 133

PRSay

MAY 15, 2024

Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed.

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Sword and the Script

AUGUST 8, 2023

Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). That is a responsibility that rests squarely on leadership. You can find it here: 2023 SaaS Case Studies Trends and Insights by Uplift Content. This is an age-old problem for marketing.

Case Study 122

Case Study Study Company B2B 122

Sword and the Script

JUNE 18, 2024

I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. As a marketing community, we’ve cried wolf too often and the market has become desensitized to it. SaaS companies that address their pain points in 2023, are starting to look at growth again.

B2B 130

B2B Government SMB Real Estate 130