5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Sword and the Script

DECEMBER 3, 2024

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. If true, he follows other former CEO including Abel Clark who left at the beginning of 2023, and Kevin Akeroyd, who left in 2020. The financial problems aren’t new either.

Software 176

Software Measurement B2B Training 176

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Named a 2023 U.S.

Technology 133

Technology System Government Groups 133

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 182

Software Marketing Leadership B2B 182

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023. domestic and 35.5% international.

Technology 93

Technology Automotive Mobile Interviews 93

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. acquired in February of 2023.

Survey 179

Survey Software B2B Pitching 179

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.”

Pitching 151

Pitching Study Technology Report 151

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. What are the eight actions to take in 2023?

Technology 78

Technology Interviews Reputation Crisis 78

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” The post MidwestCon 2023.

System 78

System Technology Banking Community 78

Reputation Us

OCTOBER 17, 2022

Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” See 2023 speaking topics below. 2023 SPEAKING TOPICS. 2023 SPEAKING TOPICS. Silence suggests weakness, fear, even complicity in the minds of your staff, customers and community.

Reputation 78

Reputation Crisis Social Media Corporate 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 173

Analysis Tools SMB Software 173

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index.

B2B 166

B2B Case Study Survey Content Marketing 166

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 127

Technology Policies Government Community 127

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. 1 business goal for 2023. Kathy Casciani, Azul Communications. I focus on thought leadership writing for corporate executives, faculty and other leaders in higher ed, technology and global manufacturing. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Ian Lipner , Senior Vice President, Firebrand Communications 25.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community.

Branding 156

Branding Brand How To Employee 156

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company.

Trends 113

Trends Newspapers Community Ethics 113

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Yet the PR software community has been taking this to new levels.

Software 162

Software Pitching Analysis Community 162

Shift Communications

MAY 9, 2023

Last week, two SHIFTers were among the thousands of attendees at the blockchain world’s marquee event: Consensus 2023, a web3 marketing frenzy. Though most of the industry has come to terms with the chill, large web3 brands whose logos and execs were spread all over last year’s event were largely absent from 2023’s conference.

Conference 78

Conference Pitching Agency Report 78

Bianchi Biz Blog

JULY 22, 2024

Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin. Highlight cultural authenticity and respect local customs.

Marketing 101

Marketing Tourism Local Government 101

PRSay

OCTOBER 14, 2021

How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. I get energy from that.

Meeting 148

Meeting Crisis Management Energy Resources 148

Buzzstream

FEBRUARY 13, 2025

Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. Looking at the other side, many publishers actively seek removal from these technologies.

SEO 62

SEO Journalism Radio Google 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Wadds Inc.

JANUARY 26, 2023

Businesses accounted for less than one percent of editorial coverage on the internet in 2023 according to Trust Insights. A recommendation in both books was for organisations to use digital technologies to build their own form of owned and social media. Editorial teams run hot and lean. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

JUNE 18, 2024

I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. Everyone braced for the worst, but then something wild happened: business wanted to stay open and needed communication and collaboration tools. And business spent lavishly on technology.

B2B 164

B2B Government SMB Real Estate 164

Doctor Spin

JANUARY 31, 2025

But, as I argue in my book The Terminal Self , our everyday interactions with these computer technologies have accelerated and normalised our cultures infantile tendencies. 2023, December 15). 2023, November 22). 2023, December 15). 2023, November 22). It began before the advent of smartphones and social media.

Social Media 52

Social Media Media Course Blogging 52

The Hoffman Agency

APRIL 8, 2025

Little Rebecca would be incredibly proud of where I am today, because somehow, some way, I made it into the tech world I grew up in the heart of Silicon Valley, surrounded by rapid innovation and ever-evolving technology. It was more than just a workplace; it was a true community. In school, STEM was always a priority.

Product Launch 36

Product Launch Software Technology Creativity 36

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. The two companies first partnered up in December 2023. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum. Gobble-gobble. Mind the gap.

Publicity 156

Publicity Software Google Reddit 156

Victorious PR

JUNE 23, 2023

In this blog post, we will explore why PR has become a necessity for crypto projects in 2023 and how Victorious PR, with our CEO’s expertise and experience in the crypto space, emerges as an ideal partner for success. In 2023, building trust and credibility is more crucial than ever for crypto projects.

Leadership 52

Leadership Community Industry Journalism 52

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”.

B2B 148

B2B Marketing Survey Software 148

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Bianchi Biz Blog

APRIL 25, 2024

Having welcomed 3000 attendees, 200 exhibitors and 650 speakers in 2023, we are excited for the turn out for 2024. You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. 5 REASONS TO ATTEND MOVE: 1.

Mobile 89

Mobile Transportation Automotive Policies 89