article thumbnail

The IPO and IR Outlook for 2023 | Business Wire Blog

Business Wire

Geopolitical turmoil, the ongoing COVID-19 pandemic, a soaring US dollar, supply chain disruptions, and other factors drove inflation and reduced consumer confidence, resulting in value destruction in the hundreds of billions of dollars. The Federal Reserve was forced to raise rates, driving equity multiples materially lower.

Blogging 353
article thumbnail

Why Video is Vital in 2023

The Proactive Report

Video trends for 2023. 2023 is the time to get serious about your video content on Facebook. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. According to Animoto , video is consumers’ #1 favorite type of content to see from brands on social media.

Video 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? Evolution – and maybe even consolidation – are expected in 2023. To thrive in 2023 and beyond, advertisers will need to win over audiences who have lots of content choices.

Retail 170
article thumbnail

Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident

Agility PR Solutions

New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks. The importance of consumer […] The post Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident appeared first on Agility PR Solutions.

Consumer 175
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 186
article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

article thumbnail

The state of consumer attitudes on ecommerce, fraud and CX in 2023

Agility PR Solutions

Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites.

Consumer 105