2023 Consumer Content Marketing Creativity 
Contently - Strategy
JUNE 6, 2024
The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.
Contently - Strategy
OCTOBER 18, 2023
Many consumers would probably agree that we’re in dire need of a customer experience transformation—after all, how many times have you scrolled past an ad and thought, “Ugh, why is this clogging up my feed?” It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore.
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Contently - Strategy
FEBRUARY 22, 2023
Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.
Sword and the Script
DECEMBER 20, 2022
AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) Tom Pick , Digital Marketing Consultant, Webbiquity LLC. PR has a bigger role in content. “I
Contently - Strategy
SEPTEMBER 27, 2023
In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.
Contently - Strategy
MARCH 25, 2024
The rise of AI-powered tools in the marketing sphere marks a significant shift, opening up a world where the creation of stunning, compelling imagery is not only faster but also more personalized and innovative than ever before. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.
Contently - Strategy
SEPTEMBER 19, 2023
Although the new Search Generative Experience feature garnered most of the headlines earlier this year by serving up generative AI responses to search queries, the launch of Google Perspectives could ultimately have a much bigger impact on content strategies. What does all this mean for marketers and their SEO strategies?
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