Remove 2023 Remove Consumer Remove Corporate Remove Leadership
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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Factors that influence corporate reputation are more complex and varied today than even five years ago.

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How to Build Thought Leadership

Landis PR

Thought leadership is more than just “blowing your own horn.” Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? An active thought leadership program needs a content calendar that is eminently doable. More of a consumer audience?

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3 lessons corporate blogs can learn from personal blogs

Communications Conversations

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187
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5 Solos Share Their No. 1 Business Goal for 2023

Solo PR Pro

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Michael Ares, MDA Corporate Marketing, LLC. 5 solo PR pros share their No. Kathy Casciani, Azul Communications.

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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. of Malaysians using social media to consume news content while 30% follow influencers.

Marketing 102
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3 Executive Communications Trends for 2024

Stern + Associates

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility.

Trends 139