Prohibition

JANUARY 20, 2023

2023 is going to be no different! Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar. There are more adaptations and changes on the horizon.

Social Media 62

Social Media Trends Media Instagram 62

NewsWhip

APRIL 27, 2023

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide.

Tools 78

Tools Communications Pinterest Analytics 78

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity Web 353

ImPRessions - Crenshaw Communications

MAY 22, 2023

PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive. The new inclusions to the Crenshaw Communications team are a direct response to the growth experienced in the first half of 2023.

Agency 156

Agency Communications B2B Enterprise 156

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Look back at CES’s past.

Company 52

Company Technology Hotels Meeting 52

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. and Mattel for the 2023 “Barbie” movie. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 80

Creativity Communications Branding Brand 80

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 189

Writing Communications Marketing B2B 189

PRSay

JUNE 7, 2023

Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.

Video 125

Video Strategy Marketing Instagram 125

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. They demonstrate creativity, playability, and quality. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

International 78

International Internal Retail Trade Shows 78

5W PR

MARCH 21, 2022

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. That’s where The Metaverse Foundry is helpful, as it’s combined the forces of over 700 creative content specialists, visual artists, producers, developers, and technologists. Decentraland.

Brand 88

Brand Branding Apparel Fashion 88

Buchanan PR

JUNE 30, 2023

It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. An old marketing strategy might look at this as a failure, but in 2023, this is marketing gold. The Rise of the Grimace Shake Trend Grimace is a McDonald’s character that has been all but forgotten for decades.

Viral 72

Viral Trends Social Media Creativity 72

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 25, 2023

As well as selling direct to consumers, Sponge also supplies wholesale cakes to cafes, restaurants , attractions and retailers. The very nature of our business means we can be creative and we’re constantly thinking up new recipes and flavours for our customers. Never mind what Susan Jebb says, who doesn’t love cake?!

Retail 62

Retail B2C Creativity B2B 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. AdExchanger Programmatic I/O. Just wrapping up last Thursday, the conference is a must-see.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. We have to get busy with this stuff.

Communications 72

Communications Guidelines Technology Tools 72

Contently - Strategy

SEPTEMBER 11, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Marketing Strategy Brand 52

PR 20/20

JANUARY 10, 2023

Additionally, marketing agencies bring another expertise to the table—creativity. With a sound understanding of your company, industry, and buyer's journey , an agency can help determine which creative mediums will speak to your audience the best to persuade them to take action. In 2023, companies will dedicate roughly 13.6%

Agency 74

Agency Marketing International Internal 74

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. On TikTok in particular, more consumer-focused brands have a fantastic opportunity to appear less corporate and more engaged with their audience.

Social Media 118

Social Media Video Marketing Media 118

Landis PR

JANUARY 31, 2023

By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. 64% of users have tried facial filters , making it a great way to reach new users in a fun and creative way. While TikTok is primarily consumer-oriented, don’t count out using the platform for B2B.

Video 59

Video Creativity B2C B2B 59

Doctor Spin

NOVEMBER 14, 2024

link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. 4 Abundance of information narrows our collective attention span. 2019, April 15). ScienceDaily. Why our attention spans are shrinking. 2019, April 15).

Biotechnology 52

Biotechnology System eBook Trends 52

Konnect Agency

NOVEMBER 20, 2023

As 2023 comes to a close and PR professionals use the next 30 days or so to reflect on the year’s wins, challenges, and takeaways for clients, there’s also immense opportunity to plan for 2024. In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers.

Viral 52

Viral Video Trends Consumer 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Looking beyond 2023, many online experiences could become “shoppable.” Being on social media is the online pastime that everyone loves.

Social Media 87

Social Media Media Mobile SEO 87

Stern + Associates

MAY 23, 2023

Explaining that choice serves two main cognitive functions – as the tool we use to create and the tool we use to pick and find – she points out that the exercise of picking and finding has become much more complex in the modern day, concluding that businesses may simply be offering too many choices to consumers.

How To 62

How To Creativity Exercises Tools 62

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

Presspage

MARCH 15, 2023

So when ChatGPT released its API - late February 2023 - we tested the waters. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Prohibition

JUNE 22, 2023

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. We just loved this campaign!

Film 62

Film Social Media B2C Survey 62

Prohibition

JANUARY 30, 2024

In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. Long-term partnerships also enable influencers to become genuine ambassadors for a brand, creating a more consistent and cohesive brand image which resonates better with consumers.

Trends 62

Trends Marketing Comparison Retail 62

Konnect Agency

APRIL 20, 2023

billion in 2023. Brands and marketers should be paying attention to deinfluencing because it represents a shift in consumer preferences. Today’s consumers are becoming more discerning— they want to see real experiences, genuine recommendations, and transparent disclosures. The industry is projected to be worth $21.1

Trends 52

Trends Marketing Ethics Consumer 52

Contently - Strategy

MARCH 25, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks.

Sports 86

Sports Television Advertising Advertising 86

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Sometimes all it takes is a single word or idea to get the creative juices flowing.

Communications 97

Communications Marketing Pitching Technology 97