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Corporate Communication Trends for 2023

Institute for Public Relations

The most relevant trends found for corporate communication in 2023 were:1.) Augmented Workflows— Quickly advancing AI-based technologies will be used … Continue reading Corporate Communication Trends for 2023

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Corporate Reputation in 2023

Institute for Public Relations

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. based … Continue reading Corporate Reputation in 2023 → — 509 U.S. — 496 U.S. .—

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The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ).

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Corporate social responsibility at work in 2023: Companies are struggling to balance CSR core values with external pressures

Agility PR Solutions

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

You'll walk away with a clearer, more well-rounded perspective on: How PR efforts, initiatives, and campaigns can support a variety of different business units within an organization How to better arm yourself for tough executive conversations How to explain the “how” and “why” PR has the power to fulfill ultimate company goals, from startups to established (..)

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

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7 Trends in ESG: What PR Pros Need to Know in 2023

New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. What does the evolution of ESG programs mean for communicators? As it turns out - a lot.