Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 187

Marketing Content Marketing Data Social Media 187

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. By posing open-ended questions, you can determine what improvements your employees think should be made. Surveys and focus groups are a good way to do this.

Reputation 78

Reputation Insurance Insurance Employee 78

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 87

Employee Small Business Resources Insurance 87

Stern + Associates

JANUARY 12, 2023

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. So, how should your company communicate around ESG (or stakeholder capitalism, since the “ESG” label is itself more contested now) in 2023?

Communications 62

Communications Energy Employee Government 62

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182

Corporate Analysis Reputation Trends 182

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 162

How To Employee Leadership Nonprofit 162

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. This company makes the key cards that many corporations use to give employees office access. So, how can PR improve their odds in media relations? Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems.

Journalism 126

Journalism Media Relations Report Media 126

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. These include communication management, corporate communication and corporate affairs - the term favoured by Deloitte.

Publicity 98

Publicity Corporate Employee Interviews 98

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Stern + Associates

DECEMBER 21, 2023

2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. What Will Current and Potential Employees Think?

Communications 133

Communications How To Employee Corporate 133

PRSay

JANUARY 19, 2024

Nearly the same proportion (59%) said the backlash against corporate diversity programs has increased since the U.S. Supreme Court’s June 2023 ruling that race-based college admissions are unlawful. More than half (55%) said they are promoting diverse employees into leadership positions.

Survey 95

Survey Employee Leadership Training 95

Reputation Us

MAY 15, 2024

Employees who feel valued and secure in their positions are more likely to exhibit higher levels of job satisfaction and commitment, leading to increased productivity and quality of work. Employee turnover is financially burdensome and can be detrimental to your company’s reputation. A solid reputation reduces the cost of turnover.

Reputation 78

Reputation Financial Employee Survey 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156

Brand Branding How To Employee 156

Sword and the Script

SEPTEMBER 10, 2024

This is one for 2023. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. This goes hand in hand with treating employees well – and it’s the sort of perception that’s formed over time.

B2B 144

B2B Software Ethics Leadership 144

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

Internal 52

Internal International Survey Measurement 52

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.” Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. But this prediction, to paraphrase Mark Twain, has been greatly exaggerated.

Trends 139

Trends Communications Conference Leadership 139

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate Communications As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Internal comms can use this to help employees understand the role they can play in achieving the brand’s vision. The challenge for every comms professional is what to communicate and when.

Reputation 195

Reputation Automotive How To Brand 195

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

Reputation Us

SEPTEMBER 20, 2022

Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. By helping to deepen bonds with customers, employees and partners, a CTO is instrumental to your good reputation. By the end of 2023, the International Data Corporation ?predicts?that

Reputation 78

Reputation Corporate Policies Ethics 78

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. When asked about 2023 budgets, 53 percent of survey respondents said their budgets will increase somewhat this year, while 27% expect their budgets to increase significantly.

Survey 87

Survey Measurement Employee Retail 87

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

PRSay

SEPTEMBER 27, 2023

Neill, APR, Fellow PRSA, and published in 2023 in Issue 3 of the Journal of Media Ethics , surveyed a diverse group of 314 public relations and communication professionals in the United States. Organizations can support their employees’ pursuit of the APR by providing resources, mentorship programs and financial assistance.

Ethics 189

Ethics Study Public Affairs Training 189

Reputation Us

AUGUST 16, 2023

Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. It has 13 employees across the country, and Boggs is the only one based here with an office on South Fourth Street. By David A.

Technology 78

Technology Reputation Crisis Financial 78

Landis PR

SEPTEMBER 3, 2024

For NPOs, paying close attention to current and forward-looking donation trends, understanding the role of corporate social responsibility and generating grassroots support can be the difference between expansion or going out of business. Corporate Social Responsibility It is important to consider the growing role of corporate responsibility.

Community 52

Community Nonprofit Corporate Financial 52

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". The company immediately deprived all those participants of access to corporate resources and services.

Reputation 52

Reputation Company How To Employee 52

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. Thomson considers the implications of purpose, sustainability, employee activism, and diversity, with clear, actionable advice. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 189

Writing Communications Marketing B2B 189

Bianchi Biz Blog

SEPTEMBER 5, 2024

this year, slightly more than forecast in December 2023. It is not advisable to have an employee of a communications firm present in the interview situation. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

Marketing 98

Marketing Radio Automotive Television 98

Doctor Spin

MARCH 23, 2023

But there’s a simple solution: By appointing fewer leaders and allowing good leaders to lead bigger groups, organisations can streamline decision-making processes, reduce bureaucracy, and promote the growth and development of their most effective employees. 1 Gallup: Only One in Ten Possess the Talent To Manage (2015).

Leadership 52

Leadership Training Employee Media Training 52

Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov.

Communications 87

Communications Conference Survey Corporate 87

Newsfile

OCTOBER 24, 2023

dollars in 2023. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. It is not advisable to have an employee of a communications firm present in the interview situation. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

Radio 64

Radio Pinterest Television Government 64