ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182

Corporate Analysis Reputation Trends 182

Reputation Us

FEBRUARY 21, 2023

This year, the 2023 Edelman Trust Barometer , released in January, says the private sector must act to maintain its position as the most trusted institution, especially in the current volatile world where all organizations are being tested. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Michael Ares, MDA Corporate Marketing, LLC. 5 solo PR pros share their No. Kathy Casciani, Azul Communications.

Resources 77

Resources Energy Small Business Corporate 77

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade.

Reputation 78

Reputation Insurance Insurance Employee 78

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

Stern + Associates

APRIL 26, 2023

At Stern Strategy Group, we have unique insights into the most cutting-edge themes that are making waves among our corporate partners in 2023. The post These Hot Topics Are Moving the Needle in 2023 appeared first on Stern Strategy Group.

Technology 62

Technology Corporate Engineering System 62

Sword and the Script

SEPTEMBER 10, 2024

This is one for 2023. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. That builds trust. It’s also the foundation of a brand.

B2B 144

B2B Software Ethics Leadership 144

Doctor Spin

JANUARY 19, 2024

Here we go: Communicative Discipline Spin Academy | Online PR Courses Communicative Discipline For corporate communications in general, and communicative leadership in particular, I recommend a direct approach to intrapersonal communication: Rationalise and simplify—never let trivial tasks or topics become complicated or emotional.

Communications 52

Communications eBook Leadership Corporate 52

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. According to the announcement : “The offer and subsequent post-closing restructuring were originally announced on January 18, 2023, and completed on August 9, 2023. The cross-sell and upsell of new tools is harder than most expect.

Software 161

Software Marketing Leadership B2B 161

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate Communications As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JANUARY 19, 2024

Nearly the same proportion (59%) said the backlash against corporate diversity programs has increased since the U.S. Supreme Court’s June 2023 ruling that race-based college admissions are unlawful. More than half (55%) said they are promoting diverse employees into leadership positions.

Survey 95

Survey Employee Leadership Training 95

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 186

Trends Video B2C Measurement 186

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 162

How To Employee Leadership Nonprofit 162

Prohibition

DECEMBER 19, 2022

It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices. Best pillars include personal stories, employer branding, social responsibility and thought leadership. Step by step guide to create a corporate video for your marketing needs.

Instagram 62

Instagram LinkedIn Social Media Media 62

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. We predict that more measurement platforms will be offering such services in 2023.

Measurement 40

Measurement Analytics Data Reddit 40

Doctor Spin

NOVEMBER 13, 2024

Communicative leadership is about being deliberate in every interaction. A straightforward and practical leadership hack is to treat giving instructions as a distinct ritual—separate from the informal or problem-solving conversations that might precede it. 2023, December 30). 3 Silfwer, J. Doctor Spin | The PR Blog.

Leadership 52

Leadership Course Analysis eBook 52

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility.

Trends 139

Trends Communications Conference Leadership 139

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. In 2023, it had over 38,000 trade visitors, resulting in a total immediate and negotiated trade value of over RM3.11

Marketing 99

Marketing Tourism Local Government 99

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

PRSay

JULY 12, 2024

Artificial intelligence was nearly tied with corporate responsibility as the top PR trend that respondents expect to see grow over the next three years. As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages.

Trends 177

Trends Publicity Survey Privacy 177

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Brand 156

Brand Branding How To Employee 156

Stern + Associates

AUGUST 20, 2024

An always provocative technology commentator, AI pioneer Gary Marcus presents a no-holds-barred analysis of how AI is being used – and how it can be abused – by corporations and policymakers alike. This indispensable primer provides a coherent framework for ensuring data rights, effective oversight, practical financial policies and more.

Case Study 127

Case Study Handbook Technology Policies 127

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Insights are increasingly used to influence leadership and design programs.

Internal 52

Internal International Survey Measurement 52

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169

Ethics Training Social Media Leadership 169

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

Doctor Spin

OCTOBER 25, 2024

technologies are key drivers of digital transformation, enhancing competitiveness through environmental and social sustainability , corporate growth, and supply chain integration. The transformation starts with the basic needs and works towards industry leadership and innovation. Stage 5: Innovation / Industry Leadership.

Financial 52

Financial eBook Journalism Big Data 52

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? The two companies first partnered up in December 2023. TVEyes is a white-label partner to several media monitoring tools to cover broadcast monitoring. Gobble-gobble. Muck Rack said it acquired Keyhole for social media monitoring. Mind the gap.

Publicity 123

Publicity Software Google Reddit 123

Bianchi Biz Blog

SEPTEMBER 5, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Marketing 98

Marketing Radio Automotive Television 98

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” The Qualities of Leadership: Direction, Communication, and Obfuscation.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Doctor Spin

OCTOBER 25, 2024

The transformation starts with the basic needs and works towards industry leadership and innovation. Stage 5: Innovation / Industry Leadership. Develop thought leadership pieces, video content, and interactive elements that bring customers closer. Industry leadership. Stage 2: Stability / Operational Development.

Leadership 52

Leadership eBook Technology Analytics 52

Sword and the Script

AUGUST 6, 2024

The personal risks are very high and verification processes, like this, strike me as corporate risk arbitrage. The repeated changes in both equity owners and executive leadership have compounded the issues because leadership changes come with GTM stutter steps. What’s more, think about who uploads press releases the most.

Privacy 88

Privacy B2B Pitching Analysis 88

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Industry Preview. AdExchanger Programmatic I/O.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JUNE 18, 2024

I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. SaaS companies that address their pain points in 2023, are starting to look at growth again.

B2B 130

B2B Government SMB Real Estate 130

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 71

Automotive Mobile Technology Trade Shows 71