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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 186
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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

For the closing General Session of ICON 2023 on Oct. Photo credit: jim cowsert/ grapevine photo ] The post ICON 2023 Recap: Panelists Talk AI in Communications first appeared on PRsay. 17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn.

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Factors that influence corporate reputation are more complex and varied today than even five years ago.

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Future of Corporate Communications study finds CCOs investing more in technology

Stuart Bruce

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103
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Why CEO Visibility Still Counts

ImPRessions - Crenshaw Communications

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182
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How to Build Thought Leadership

Landis PR

Thought leadership is more than just “blowing your own horn.” Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? An active thought leadership program needs a content calendar that is eminently doable. Photo courtesy of Unsplash.

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Bridging Leadership and Employee Views on DEI in the Workplace

Institute for Public Relations

Two surveys were conducted between August and October 2023. The first survey gathered responses from 165 Black, Latino, and Latina corporate directors from Fortune … Continue reading Bridging Leadership and Employee Views on DEI in the Workplace →