Stuart Bruce

SEPTEMBER 7, 2023

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware … © Stuart Bruce - The future of public relations in Europe – European Communication Monitor 2023 was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce (..)

Publicity 88

Publicity Communications Crisis Communications Corporate 88

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

Doctor Spin

FEBRUARY 4, 2025

What people believe to be factual matters more than what is objectively true regarding decision-making, public opinion , and reputation. 2023, December 3). 2023, December 3). Reputation engineering. Crisis communications. 2023, December 3). 2023, December 3). 1 Silfwer, J. Priming in PR.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

PRSay

MAY 15, 2024

The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

5W PR

MARCH 17, 2025

million in 2023, according to IBM’s Cost of a Data Breach Report. This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. Security breaches cost companies an average of $4.45

Crisis 78

Crisis System Analytics Analysis 78

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).

Reputation 78

Reputation Corporate Insurance Insurance 78

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Audiences will prefer brands that communicate stability, unity and calm and that actively avoid being perceived as synthetic.”

Writing 211

Writing Communications Marketing B2B 211

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

OCTOBER 24, 2023

dollars in 2023. Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities.

Communications 52

Communications How To Corporate Training 52

Doctor Spin

MARCH 19, 2023

If an organisation wants to improve its reputation or build stronger relationships with its stakeholders, influencers, and publics, it must make more conscious decisions about what to measure. For example, if an organisation decides to measure the number of media mentions, it signals that media coverage is crucial in building its reputation.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Doctor Spin

APRIL 25, 2023

2023, April 21). Managing a crisis communication situation with empathy. 2023, April 21). Organizational perception management: A framework to overcome crisis events. 1 Theory of mind. In Wikipedia. Tailoring pitches for diverse audiences. Understanding the emotions behind social media interactions. In Wikipedia.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Victorious PR

JUNE 8, 2023

To establish trust and credibility, working with a reputable crypto PR agency becomes imperative. These specialized agencies understand the nuances of the crypto market and can effectively communicate a project’s mission, vision, and technological expertise. This is where the expertise of a blockchain PR agency shine.

Education 52

Education Community Agency Crisis 52

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

NOVEMBER 30, 2023

Terms like ‘hallucinating’ – for describing when a chatbot AI programme produces false information – has become Cambridge Dictionary’s word of the year, cementing it in the 2023 zeitgeist. Using language for human actions is increasing anthropomorphism of AI in our everyday conversations.

Banking 71

Banking Software Employee Study 71

Bianchi Biz Blog

AUGUST 22, 2024

Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. 16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.”

Crisis Communications 128

Crisis Communications Crisis Communications Crisis Management 128

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. We expect to see less interest in proactive crisis communication planning, and more effort toward ongoing strategic communication, issues management and advocacy needs.

Marketing 216

Marketing Content Marketing Data Pitching 216

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. It should not actually replace your content writers, but instead allow them to create higher-quality content more efficiently.

Marketing 59

Marketing Content Marketing B2B Storytelling 59