The Proactive Report

NOVEMBER 1, 2022

The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

5W PR

APRIL 10, 2025

Regular meetings between PR and legal teams help build mutual understanding of both compliance requirements and communication objectives. PR teams should develop crisis communication plans specifically for potential compliance incidents.

Technology 78

Technology Communications Training Education 78

5W PR

FEBRUARY 22, 2025

A 2023 Gallup poll found that 72% of Americans worry about the privacy implications of new technologies. PR teams develop comprehensive crisis communication plans that enable quick, effective responses to challenges. Measuring PR Impact Evaluating PR effectiveness helps refine communication strategies and demonstrate value.

Publicity 78

Publicity Privacy Technology Ethics 78

Stuart Bruce

SEPTEMBER 7, 2023

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware … © Stuart Bruce - The future of public relations in Europe – European Communication Monitor 2023 was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce (..)

Publicity 88

Publicity Communications Crisis Communications Corporate 88

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. She answers emphatically and repeatedly.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Wadds Inc.

OCTOBER 12, 2023

Rethinking crisis communication advice when stakeholders experience moral outrage Reference W. Moral outrage-inducing crises merit special attention as a sticky crisis. Existing crisis communication advice may not apply well to moral outrage-inducing crises. Timothy Coombs & Elina R.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

Doctor Spin

FEBRUARY 4, 2025

2023, December 3). 2023, December 3). Crisis communications. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Organizational perception management: A framework to overcome crisis events. 2023, December 3).

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JULY 31, 2024

Data from Pew Research in 2023 suggest that about 50 percent of Americans get their news from social media “Sometimes” or “Often.” Diminishing attention spans, social media validation seeking and the lingering effects of compassion fatigue, which we as communicators are still just beginning to comprehend fully.

Reputation 166

Reputation Facebook Social Media Study 166

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. ” ~ Ian Lipner , Senior Vice President, Firebrand Communications 25.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

APRIL 2, 2024

Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

Reddit 183

Reddit Software B2B Technology 183

PRSay

DECEMBER 30, 2022

Elevating Your Game in Crisis Communication (May). • We wish you a happy and healthy 2023! And here is our top-five list from Strategies & Tactics , PRSA’s award-winning publication. Views are based on visits to our online edition as determined by Google Analytics.). 4 Things PR Pros Need to Know About NFTs (April).

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

PRSay

JULY 14, 2023

PRSA members can access exclusive video content with Bryan Garner and Sandra Ericson, APR, offering further insights on crisis communications at this link. The awards recognize the best strategic communications campaigns of the year and showcase organizational excellence. 30, “is part of living in Florida,” Garner said. “The

Crisis Communications 88

Crisis Communications Crisis LinkedIn Social Media 88

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver.

Transportation 59

Transportation Film Television Education 59

Reputation Us

MARCH 20, 2024

Related to the value to your good reputation, Influencer Marketing Hub’s State of Influencer Marketing 2023: Benchmark Report found 90 percent of marketers believe that influencer marketing is effective, and 72 percent agree that influencer marketing provides higher quality customers.

Reputation 78

Reputation Journalism Financial Corporate 78

Bianchi Biz Blog

SEPTEMBER 5, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Marketing 100

Marketing Radio Automotive Television 100

Buchanan PR

JUNE 6, 2023

PHILADELPHIA (June 6, 2023) – Buchanan Public Relations LLC, a full-service public relations, digital, and crisis communications firm in Bryn Mawr, Pennsylvania announced today it has hired Lauren Scully as an Account Coordinator. Its clients include large corporations as well as leading non-profits.

Publicity 52

Publicity Crisis Communications Policies Crisis 52

Reputation Us

FEBRUARY 27, 2024

The 2023 Global Risk Management Survey published by Aon, a consulting firm that offers a range of risk-mitigation products, identifies “reputation risk” as one of the major risk concerns for companies — having consistently held a spot in the top-10 risks of the organization’s annual survey since 2007.

Reputation 78

Reputation Corporate Insurance Insurance 78

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64

Radio Pinterest Television Government 64

Buchanan PR

APRIL 1, 2024

Further Reading On SGE : Supercharging Search with Generative AI [link] on EEAT : Search Quality Rater Guidelines [link] If you want to learn more about EEAT, you can follow the links in Google’s Search Quality Raters Guidelines which were updated in late 2023. The conversation was fresh on my mind when this article was prepared.

Engineering 93

Engineering Google SEO Guidelines 93

Newsfile

OCTOBER 24, 2023

dollars in 2023. Avoiding PR communication mistakes in this important market is paramount for PR pros. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency. in the coming years.

Communications 52

Communications How To Corporate Training 52

Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. This is especially helpful in times of crisis or turmoil. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!

Pitching 96

Pitching Print Report Measurement 96

Landis PR

JULY 31, 2023

You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. They must have the right personality to fit in with the right people and build the right relationships. The job is too dependent on human elements that can’t be copied. It’s out there, it’s being used—and it’s likely here to stay.

Communications 97

Communications Marketing Pitching Technology 97

Doctor Spin

APRIL 25, 2023

2023, April 21). Managing a crisis communication situation with empathy. Organizational perception management: A framework to overcome crisis events. 2023, April 21). Organizational perception management: A framework to overcome crisis events. 1 Theory of mind. In Wikipedia. & Watt, John. In Wikipedia.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Victorious PR

JUNE 8, 2023

Additionally, these agencies engage with the crypto community through interactive platforms, social media campaigns, and newsletters, fostering a sense of community and encouraging active participation and feedback. This is where the expertise of a blockchain PR agency shine.

Education 52

Education Community Agency Crisis 52

Bianchi Biz Blog

AUGUST 22, 2024

Effective PR and communication strategies in Italy often hinge on building and maintaining strong connections with media representatives, influencers, and other key stakeholders, emphasizing trust and personal rapport. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Doctor Spin

MARCH 19, 2023

2023, February 25). 2023, February 25). By being proactive, PR professionals can also identify potential issues or risks and develop a crisis communication plan to mitigate any negative impact. 2023, February 25). 2023, February 25). 2 The medium is the message. In Wikipedia. The medium is the message.

Measurement 52

Measurement Communications Wikipedia Social Media 52

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Clear communication about compliance efforts helps build trust with customers, investors, and regulatory authorities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

DECEMBER 21, 2023

Pro tip: Media kits are not just for promotion; they are also prepared for crisis communications. These media kits contain pre-approved statements, FAQs, and contact information to ensure a coordinated and timely response during a crisis. 2023, October 6). 2023, October 6). 2023, October 6). 2 Press kit.

Media 52

Media Wikipedia Product Launch Journalism 52

PR in High Definition

NOVEMBER 30, 2023

Terms like ‘hallucinating’ – for describing when a chatbot AI programme produces false information – has become Cambridge Dictionary’s word of the year, cementing it in the 2023 zeitgeist. Using language for human actions is increasing anthropomorphism of AI in our everyday conversations.

Banking 71

Banking Software Employee Study 71

PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. 16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.”

Crisis Communications 128

Crisis Communications Crisis Communications Crisis Management 128

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40