Remove 2023 Remove Crisis Remove Crisis Management
article thumbnail

Managing Financial Technology Crises: A Leadership Guide to PR, Media, and Reputation Recovery

5W PR

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management. Building Your Crisis Response Framework The first 24 hours of a crisis are critical.

article thumbnail

The Role of PR in Influencer Marketing for Martech Brands

5W PR

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. This strategic alliance requires careful planning, crisis preparation, and a deep understanding of both PR principles and influencer dynamics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Managing AdTech Crises Effectively

5W PR

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. This guide examines proven approaches for managing AdTech crises, drawing from real cases and expert insights.

Privacy 78
article thumbnail

Managing Pr For International Defense Tech Contracts

5W PR

Crisis Management in International Markets Defense technology companies must prepare for potential crises that can affect international relationships. These platforms allow companies to reach international audiences while maintaining security protocols and reducing travel costs.

article thumbnail

Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. What does this mean for crisis communications? It makes sense.

Crisis 141
article thumbnail

How Can I Build A Positive Cybersecurity Brand

5W PR

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Strong crisis management protects brand reputation. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

article thumbnail

2023 Public Relations and Crisis Mitigation Planning: Turning Hindsight Into Foresight

Reputation Us

Among many things the pandemic made clear, we learned few companies were sufficiently prepared to manage a crisis—a key time when your reputation can take a hit. As we head into Fall, planning for 2023 takes center stage. Perhaps you’ve been “too busy,” staffing is limited, or the consequences seemed manageable.

Crisis 88