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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. We don’t feel like we’re quite there yet.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. In 2023, there were many businesses and educational organizations that seemed not to have learned from the year prior.

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The Importance of Gender Equity for Your Brand – International Women’s Day

Onclusive

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day Public Relations International Women’s Day celebrates the social, economic and political achievements of women around the world.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

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The Importance of the ADA, Internally and Externally

5W PR

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. But they also have significant internal benefits.

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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management.