5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

AUGUST 16, 2023

Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. It has 13 employees across the country, and Boggs is the only one based here with an office on South Fourth Street.

Technology 78

Technology Reputation Crisis Financial 78

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. In the dynamic automotive industry, where innovation and technological advancements are propelling transformation and change, it is crucial to highlight the human side of this evolution.

Employee 77

Employee Automotive Storytelling Internal 77

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 77

Automotive Policies Employee Corporate 77

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good.

Brand 156

Brand Branding How To Employee 156

Prowly

SEPTEMBER 18, 2024

Our respondents said that the use of sales metrics in PR measurement has increased from 13% in 2023 to 19% in 2024. GET THE FULL STATE OF PR 2024 REPORT #2 Data-driven decisions require PR tools Budget constraints aren’t stopping the rise of PR technology adoption. Tool usage is up to 67.4%

Measurement 104

Measurement Tools Data Pitching 104

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. They want to take that same entrepreneurial approach on the first day that they join a company as an employee.”

How To 178

How To Employee Nonprofit Technology 178

Sword and the Script

SEPTEMBER 10, 2024

This is one for 2023. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. If you treat your employees poorly, then prospective customers don’t want to do business with you.

B2B 144

B2B Software Ethics Leadership 144

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. One of the nuanced decisions a leader has to make is how do you allocate resources across different emerging technologies?

Policies 130

Policies Leadership Technology Groups 130

PR in High Definition

FEBRUARY 23, 2024

The strikes began on 14 July 2023 as the actors’ union and AMPTP (the representative body for film and television studios) could not settle on a new contract. Companies may find it necessary to invest in programmes that equip employees with the skills to collaborate with AI systems, ensuring that technology enhances their productivity.

Ethics 62

Ethics Television Film Technology 62

Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. CEO listening session with employees At one point the CEO flew in from the headquarters in another city to meet with the division leadership. As part of that, the division set up a meet-and-greet with some of the employees.

Software 134

Software B2B Employee Meeting 134

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Internal comms.

Survey 142

Survey Software B2B Pitching 142

PRSay

JULY 23, 2024

AI policies should help your employees use AI tools ethically and securely, consistent with your organization’s values If your organization uses an internet-based AI tool such as ChatGPT, then data shared will become part of the tool’s training and available to other users. The company has banned its employees from using generative AI tools.

Policies 107

Policies Ethics Privacy Training 107

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. It should be about what is in this technology that can be helpful to us. Elsasser asked about other challenges facing the PR profession in 2023. 19 to talk about trends, challenges and opportunities for communicators in the New Year.

Trends 112

Trends Newspapers Community Ethics 112

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 189

Writing Communications Marketing B2B 189

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 87

Survey Measurement Employee Retail 87

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 140

Analysis Tools Software SMB 140

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. The ADA sets a minimum standard for accessibility.

Internal 88

Internal International Transportation Employee 88

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. What creates a sustainable, high performer today? But it’s piling up on us in a way that’s invisible to us neurologically – it’s literally killing us in ways we can’t see.

How To 114

How To Leadership Enterprise Groups 114

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Also, it allows professionals to employ the right PR strategies when it matters most.

Trends 86

Trends Brand Branding Analytics 86

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. Retrieved November 22, 2023, from EurekAlert! 2019, April 15). 2019, April 15).

eBook 52

eBook Groups Resources Biotechnology 52

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 118

Technology Ethics Tools Creativity 118

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

MARCH 16, 2023

Awards are a great way to promote key products, technology, projects and people. An award recognition honors employees’ hard work and inspires others within your organization to step up to new challenges. The PACEpilot competition enters its fourth year in 2023.

Automotive 61

Automotive Mobile System Technology 61

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Stern + Associates

OCTOBER 3, 2023

Best Practices for De-Biasing AI Systems There’s been a lot of handwringing over sentient AI, but according to Harvard Law School Professor Paola Cecchi-Dimeglio , award-winning expert on behavioral and data science and author of the new book “ Diversity Dividend ” (MIT Press, September 2023), bias in AI is a bigger problem – and it’s already here.

System 62

System Technology Leadership Groups 62

Stern + Associates

SEPTEMBER 20, 2023

But knowing more about customers and employees doesn’t always make it any easier for leaders to make decisions. She sheds light on nuanced cues that employers can use, promoting positive employee actions that align with company goals. Organizations have access to more data than ever before.

Leadership 62

Leadership Data Big Data Employee 62

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. this year, slightly more than forecast in December 2023. It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. And it’s not like hosting your own technology showcase for media at your own venue. it will be making at the show … yes, right now.

Automotive 76

Automotive Mobile Technology Resources 76

Contently - Strategy

AUGUST 16, 2024

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 69

Fashion Automotive Marketing Public Affairs 69