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Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.
PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.
In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”
For the closing General Session of ICON 2023 on Oct. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications. Michelle Olson: Ask yourself: ‘Am I transparent?
PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR
In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.
“In Business We Trust:” this is the key finding of the newly released 2023 Edelman Trust Barometer, the 23rd annual trust and credibility survey report from comms giant Edelman. The post 2023 Edelman Trust Barometer: Business is the only institution viewed as ethical and competent appeared first on Agility PR Solutions.
PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources.
The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them.
For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. Hall, APR, J.D.,
Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.
It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. In 2023, the 14 th year of publishing, I published 50 blog posts. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. Here are the top 10 most-read posts from the last 12 months.
This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics: The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships.
Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.
This is one for 2023. Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Is a brand that aligns with my personal values and ethics.” That builds trust. It’s also the foundation of a brand.
Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?
Obvious statement: 2023 was a breakout year for generative AI. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. We saw newsrooms grapple with rules for AI throughout 2023.
New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture.
This week the ethical issues in public relations rain the gamut, but the core theme was fairness. This also aligns with two elements of the PRSA Code of Ethics – transparency and fairness. . While some ethics issues are grey, this one is black and white – if you can, or are, benefitting financially – disclose! .
As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. After reports of strong economic growth in 2023, recession worries have lessened. Why is there such a strong belief that PR budgets will increase?
CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,
CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,
Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Media relations, strategic communication and content production are in particularly high demand in 2023.
Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Ethics are the cornerstone of PRSA and the PR profession. You have a master’s degree in ethics from Vanderbilt University.
But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.
Well do not despair, for Philosopher Madness 2023 is kicking off Round 3 early. Are you sad because your bracket is busted and there are no more College BB games until Thursday? And wow is this round bringing us some heavyweight battles! Socrates v. Machiavelli Aurelius v Nietzsche Aristotle v. Laotze Hobbes v. Locke Who will move on?
So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? And BrightLocal ’s “Local Consumer Review Survey 2023” shows that 49% of consumers trust reviews as much as personal recommendations from friends and family.
So I decided to try to bring that same competition and engagement to ethics! P.S. This is about ethics. This week is one of my favorite weeks of the year. Agonizing over the brackets, the thrill of watching the games. There is nothing like it. While many people think of college basketball and the rivalries (What time is it?),
Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. The last day of trading will reportedly be August 4, 2023.
He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?
Lack of disclosure – Many communication professionals make use of native ads and follow the PRSA Code of Ethics when it comes to proper disclosure. The study found that there were more than 27,000 native ads mentioning climate and the environment.
Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. link] — Lee Madgwick (@LeeMadgwick) February 9, 2023 Another issue is artificial intelligence facial filters , which can completely transform the look of any individual (67.3k). I hate everything about it.
” –Hope for technology to be ethical. ” The post MidwestCon 2023. ” “We all are craving unique qualities.” ” Question from moderator: “What technology will be most useful in the next five years?” — Real-time delivery of information. –Job transition. Know the past.”
She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.
Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Tressa Robbins writes about the state of ethics in PR for Burrelles. Prezly published a list of the “15 most kick-ass PR blogs in 2023.” Meltwater added a rewards program to its online customer community. Trust but verify.
Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable.
Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. As an organization, we need to be focused on what the ethics issues are.” Elsasser asked about other challenges facing the PR profession in 2023. We shouldn’t have our focus on whether it’s going to take away jobs.
As the year is coming to a close, it is time to take stock, be thankful for all the positive things that have happened this year and to look ahead to making 2023 as great as possible. Top 5 Ethics Blog Posts of 2022. 1) What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals?
So-called “news deserts” rose to 206 this year from 204 in 2023. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. Nearly 54 million Americans now live in counties that have limited or no access to local news, Medill finds.
Since 2023, Ohio , Louisiana , Utah , and New York have enacted legislation aimed at protecting minors’ privacy and safety online. Brands distancing themselves from platforms like X for ethical reasons may face legal risks, including being implicated in high-stakes lawsuits.
In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved. Technology’s continuous advance is affecting every profession, including public relations.
Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?
Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman’s 2023 Trust Barometer finds. Business holds a 53-point lead over government in perceptions of competence and is 30 points ahead on ethics, Edelman says.
This is the headline from the 2023 Edelman Trust Barometer. The consultancy suggests that business is the only institution seen as competent and ethical. Its advice to management is to help lift economic optimism and hold divisive forces accountable.
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