Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Policies 63

Policies Ethics Government Leadership 63

Ethical Voices

DECEMBER 26, 2022

As the year is coming to a close, it is time to take stock, be thankful for all the positive things that have happened this year and to look ahead to making 2023 as great as possible. Top 5 Ethics Blog Posts of 2022. 1) What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals?

Ethics 52

Ethics Interviews Publicity Leadership 52

PRSay

NOVEMBER 1, 2023

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Ethics are the cornerstone of PRSA and the PR profession. You have a master’s degree in ethics from Vanderbilt University.

Sports 78

Sports Ethics Television Storytelling 78

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71

Ethics Training Financial Survey 71

Reputation Us

AUGUST 28, 2023

” –Hope for technology to be ethical. ” The post MidwestCon 2023. ” “We all are craving unique qualities.” ” Question from moderator: “What technology will be most useful in the next five years?” — Real-time delivery of information. –Job transition. Know the past.”

System 78

System Technology Banking Community 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

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Trends Industry Government Data 333

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. Hall, APR, J.D.,

Policies 107

Policies Ethics Privacy Training 107

PRSay

JULY 12, 2024

As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. After reports of strong economic growth in 2023, recession worries have lessened. Why is there such a strong belief that PR budgets will increase?

Trends 177

Trends Publicity Survey Privacy 177

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. As an organization, we need to be focused on what the ethics issues are.” Elsasser asked about other challenges facing the PR profession in 2023. We shouldn’t have our focus on whether it’s going to take away jobs.

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Trends Newspapers Community Ethics 112

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. The last day of trading will reportedly be August 4, 2023.

Software 120

Software Pitching Ethics Technology 120

Stern + Associates

NOVEMBER 8, 2023

This year, the 2023 Thinkers50 Distinguished Achievement Awards underscored society’s quest for inclusive growth, mindful decision-making and humane workplaces — themes that resonate deeply with a global audience yearning for positive transformation. Congratulations to them all! #1

Leadership 71

Leadership Ethics Creativity Meeting 71

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. This is the headline from the 2023 Edelman Trust Barometer. Edelman uses Davos as a platform to disseminate the Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

PRSay

NOVEMBER 20, 2024

So-called “news deserts” rose to 206 this year from 204 in 2023. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. Nearly 54 million Americans now live in counties that have limited or no access to local news, Medill finds.

Local 60

Local Newspapers Journalism Radio 60

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

JANUARY 24, 2023

Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman’s 2023 Trust Barometer finds. Business holds a 53-point lead over government in perceptions of competence and is 30 points ahead on ethics, Edelman says.

Ethics 87

Ethics Government Survey Company 87

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Doctor Spin

OCTOBER 25, 2024

Future research should focus on examining the role of dynamic capabilities and ethical issues in digital transformation. Long Range Planning. Continue reading 3 Rogers, D., & Euchner, J. Digital Transformation. Research-Technology Management, 65, 11 — 17. link] 4 Yaqub, M., & Alsabban, A. Industry‑4.0‑Enabled Sustainability.

Financial 52

Financial eBook Journalism Big Data 52

Doctor Spin

OCTOBER 25, 2024

The transformation starts with the basic needs and works towards industry leadership and innovation. Stage 5: Innovation / Industry Leadership. Develop thought leadership pieces, video content, and interactive elements that bring customers closer. Industry leadership. Stage 2: Stability / Operational Development.

Leadership 52

Leadership eBook Technology Analytics 52

Stern + Associates

JUNE 5, 2023

Author of the forthcoming book ,“ The Geek Way ” (November 2023), who is fundamentally optimistic about the future of AI, he helps leaders understand why these systems still have serious flaws that need to be addressed in order for us to realize their full impact.

Technology 118

Technology Ethics Leadership Groups 118

PRSay

OCTOBER 3, 2022

1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022). Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

PRSay

JANUARY 11, 2024

While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. In December, she was honored with the 2023 Senior Professional Award from PRSA NCC in recognition of her contributions.

Case Study 95

Case Study Nonprofit Guidelines Ethics 95

Wadds Inc.

SEPTEMBER 13, 2023

Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. Fast forward to May 2022, when I instead found myself in Belfast, again signed up for the Accelerated Certificate in Company Direction. Exhausting – yes.

How To 52

How To Government Interviews Leadership 52

NewsWhip

FEBRUARY 1, 2024

Business is more trusted than government and media, but also under more scrutiny The above demand for leadership is likely at least in-part driven by business being trusted more than its counterparts in both government and the media. Source: Edelman Trust Barometer, p.14 Source: Edelman Trust Barometer, p.7

Government 88

Government Survey Technology Ethics 88

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Brands get tied up in knots talking culture, politics and war “2023 was a turbulent year for PR as it was for the US and the rest of the world. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 189

Writing Communications Marketing B2B 189

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023. By 2023 there will almost certainly be a greater application of technology in these areas of practice but with human oversight.

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Tools Analysis Technology Internal 100

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing.

Communications 73

Communications Guidelines Technology Tools 73

Stern + Associates

MARCH 15, 2023

From Morgan Stanley and Alphabet, Ping Am, Shell and Airbus, Davenport, co-author of the Wall Street Journal bestseller “ All-in On AI: How Smart Companies Win Big with Artificial Intelligence ” (2023), details the leadership, strategy, and cultural traits that make these companies highly successful with AI. Reid Blackman, Ph.D.

Technology 118

Technology Ethics Tools Creativity 118

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

JANUARY 24, 2023

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 118

Leadership Ethics Education Technology 118

Stern + Associates

FEBRUARY 1, 2024

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 127

Leadership Ethics Education Technology 127

Contently - Strategy

OCTOBER 15, 2024

To answer that question, we need to look at the numbers: In 2023, the value of global digital marketing reached $366 billion , and that number is expected to grow at a rate of 13.6% of total revenue spent in 2023. of total revenue spent in 2023. Ethical concerns Let’s be honest — data collection is creepy.

Advertising 73

Advertising Advertising Privacy Data 73

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. These stories often bring leadership styles into question. The post Leading US CEOs Media Impact July – September 2023 appeared first on Onclusive.

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Media Reputation Data Leadership 195