Remove 2023 Remove Internal Remove Leadership
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 212
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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees.

Employee 128
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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

billion voice assistants in use as of 2023, and the number will reach 8.4 For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Voice search is reshaping how people seek information because of its ease of use and flexibility. billion by 2024.

SEO 339
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Proactive Cybersecurity: Building Your Defense Before Crisis Strikes

5W PR

million in 2023, according to IBM’s Cost of a Data Breach Report. Regular vulnerability assessments should scan both internal and external-facing assets. Include templates for both internal and external communications, but ensure they can be customized for specific situations.

Crisis 78
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Managing AdTech Crises Effectively

5W PR

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.

Privacy 78
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ICON 2023 Q&A: Talking Crisis Communications With Amazon’s Barbara Agrait

PRSay

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. 16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.”

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. According to the announcement : “The offer and subsequent post-closing restructuring were originally announced on January 18, 2023, and completed on August 9, 2023. SocialChorus was merged with Dynamic Signal and rebranded as FirstUp.

Software 182