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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. This is one for 2023. Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is no guarantee.

B2B 179
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New Year’s Writing Resolutions: 6 of My Favorite Tips for 2023

PRSay

Join PRSA and Ann Wylie at one of our 2023 Master Classes. But if you’ve resolved to become a better writer this year, here’s help — six of my favorite 2023 writing resolutions to make today: Make it a metaphor. Have you been relying on the deck, an email exchange or a 5-Ws interview to craft a compelling story?

Writing 195
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Brands and fans in sport & entertainment in 2023

The Resolution Blog

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. The post Brands and fans in sport & entertainment in 2023 appeared first on PR Resolution — by CoverageBook. Now […].

Sports 156
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Five PR Skills To Sharpen In 2023

ImPRessions - Crenshaw Communications

Here are vital skills for PR people to assess and enhance in 2023. For those who struggle to speak up in meetings or express their ideas with confidence, it may help to plan their messaging in advance, just as we advise clients to do in media interviews. What worked well? What needs improvement?

Writing 170
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Analyzing Journalist Interview Preferences: Rise of Phone Interviews

OnePitch

Thanks to technology, Journalists have many options for conducting interviews. Some prefer interviews in person because they want to build a genuine connection, while others prefer phone calls for speed and convenience. When setting up an interview, it’s important to ask the journalist what interview format they prefer.

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What’s Trending for 2023?

PRSay

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). Will 2023 bring economic rebound, or recession? Reevaluating Twitter. ESG and your agency.

Trends 128
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 144