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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 143
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What’s Trending for 2023?

PRSay

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). Will 2023 bring economic rebound, or recession? Reevaluating Twitter. ESG and your agency.

Trends 128
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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. If true, he follows other former CEO including Abel Clark who left at the beginning of 2023, and Kevin Akeroyd, who left in 2020.

Software 176
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Seasonal Pr Strategies That Drive Supplement Sales: An Executive’s Guide

5W PR

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. According to a 2023 Trust Barometer study, 84% of consumers say expert endorsements influence their supplement purchases. This lead time allows for proper media outreach, influencer partnerships, and content development.

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Top Trucking & Off-Highway Podcasts of 2023 for Suppliers

Bianchi Biz Blog

Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology. Heavy Duty Trucking’s editorial team brings you expert insights and interviews industry professionals to discuss the latest news, trends and technology.