Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: What does generative AI use in PR look like? [PR

B2B 109

B2B Survey Pitching Software 109

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

Survey 178

Survey Software B2B Pitching 178

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. Is it a steady stream of pitches to a registration form? Point 1: 90% of journalists are on Twitter If you want to catch fish, you’ve got to fish where the fish are.

Twitter 157

Twitter Survey Journalism Social Media 157

Buzzstream

FEBRUARY 13, 2025

One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.

SEO 62

SEO Journalism Radio Google 62

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work.

Journalism 52

Journalism Newspapers YouTube Twitter 52

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. What advice do you have for PR people that want to pitch you? Try telling the story of what it’s like driving a truck to professional truck drivers.

Journalism 78

Journalism Meeting Newspapers Media 78

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

JANUARY 8, 2024

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. Repeated emails!

Meeting 97

Meeting Energy Local Media 97

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches.

Writing 211

Writing Communications Marketing B2B 211

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible.

Media 103

Media Radio Print Newspapers 103

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.

How To 195

How To Resources Pitching Tools 195

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you? I think it’s these elements that make the most impact to the reader.

Meeting 105

Meeting Media Travel Journalism 105

Communications Conversations

JANUARY 10, 2023

No business pitch. I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. So, who’s on deck for 2023? One of the many social folks with a background in journalism, I’d be interested in hearing about Stephani’s experience at St.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Automotive 91

Automotive Engineering Meeting Media 91

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. The Public Relations Global Network (PRGN) and member agency Buchanan Public Relations released ‘ The State of Earned Media 2023 ’ report a few months ago. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. It is disappointing to get a pitch for a story that you already assigned. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Solo PR Pro

JANUARY 3, 2023

Hello 2023! Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches. Journalism has changed a lot over the last few years, but you don't have to feel left behind. What topics would you like to see us cover on the blog in 2023?

Blogging 90

Blogging Small Business Tools Journalism 90

Sword and the Script

AUGUST 6, 2024

Identifying journalists you write your pitch Separately, the company unveiled a new feature that helps identify journalists to pitch as you write your pitch. Dow Jones sues Cision for breach of contract The publisher of The Wall Street Journal is suing Cision, according to widespread reports. How to pitch LinkedIn News.

Privacy 91

Privacy B2B Pitching Analysis 91

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features. What advice do you have for PR people that want to pitch you?

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

FEBRUARY 20, 2023

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. I’m also really into music and got my start in journalism as a music journalist, something I did as a sideline for 25 years.

Automotive 84

Automotive Meeting Media Mobile 84

Bianchi Biz Blog

JUNE 21, 2022

Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. What advice do you have for PR people that want to pitch you? For that effort, I earned my first Gold Kenneth R.

Meeting 86

Meeting Media Chemicals Radio 86

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. What advice do you have for PR people that want to pitch you?

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

JUNE 17, 2024

I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. How long have you been in journalism and how did you get started? Then I transitioned into the B2B journalism world at TechTarget from 2016-2023.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Technology 93

Technology Meeting Media Analytics 93

Bianchi Biz Blog

OCTOBER 24, 2022

We plan on turning this series into a podcast in 2023, and that is something I am really excited about. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

Meeting 59

Meeting Automotive Transportation Media 59

Bianchi Biz Blog

JULY 25, 2022

As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident. What advice do you have for PR people that want to pitch you? Keep it relevant! Work Truck magazine.

Meeting 92

Meeting Media Journalism Education 92

Bianchi Biz Blog

MARCH 6, 2023

How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science. What advice do you have for PR people that want to pitch you? My advice to PR professionals is think before emailing pitches.

Meeting 77

Meeting Automotive Media YouTube 77

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate. And maybe you will!

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

OCTOBER 11, 2022

How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. What advice do you have for PR people that want to pitch you? You might also be interested in: Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

Automotive 63

Automotive Meeting Media Journalism 63

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

MARCH 5, 2025

We started in early 2023 when the explosion happened, and that’s when we thought we’d get our acts together and start to develop this. But one interesting thingand tell me if I got this rightwas using AI to prototype campaign ideas when you pitch them to clients. Is that something that I get right? Matt: Yeah.

Digital PR 62

Digital PR How To Analysis Tools 62

Doctor Spin

APRIL 25, 2023

2023, April 21). Tailoring pitches for diverse audiences. Organization Development Journal. 2023, April 21). Organization Development Journal. 1 Theory of mind. In Wikipedia. Here are seven real-life situations where the Theory of Mind can make a difference: Crafting a press release that resonates with journalists.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Landis PR

MAY 30, 2023

In 2023, major media outlets such as the New York Times and CNN reported significant cuts to their staff, with more than 2,000 journalists losing their jobs. For PR professionals, the dwindling numbers of working journalists means that there are fewer people to pitch stories to. This trend is not limited to major media outlets.

Healthcare 52

Healthcare Media Pitching Local 52

Buzzstream

SEPTEMBER 11, 2024

Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. Tip: In the US, use a tool like Qwoted.

Digital PR 87

Digital PR Travel Data SEO 87