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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.

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The Rise of Owned Media: Building Brand Authority Through Direct Channels

5W PR

According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs. This first-party data becomes increasingly valuable as privacy regulations tighten and third-party cookies phase out. The benefits extend beyond just control.

Brand 78
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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78
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The Norman Axiom

Doctor Spin

2023, December 17). Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. 2023, December 17). Journal of Personality and Social Psychology, 82(6), 878–902. G., & Longo, L. Continue reading 2 Silfwer, J.

eBook 52
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. click image for higher resolution) 5.

Software 146
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Brands get tied up in knots talking culture, politics and war “2023 was a turbulent year for PR as it was for the US and the rest of the world. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7. ” ~ Prof.

Writing 211
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Social media updates: Instagram increase transparency, TikTok dominates news & LinkedIn release 2023 best practice

Prohibition

This will be great to quickly identify whether your posts violate any of the Instagram rules or privacy concerns with a yellow alert in the dashboard – a good move from Instagram in our eyes. It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices.