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Building Strategic Influence Through Defense Technology Thought Leadership

5W PR

The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives. According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization.

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Managing Financial Technology Crises: A Leadership Guide to PR, Media, and Reputation Recovery

5W PR

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. Success requires combining robust systems with human judgment and authentic leadership.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

This is one for 2023. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. That builds trust. It’s also the foundation of a brand.

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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script

in 2023, even further below the 10% industry benchmark, and off more than 3% from its all-time high in 2020.” ( source ) 4. Thought leadership. Marketers saw “a 56% increase in requests for a demo” stemming from webinars based on an analysis of 2023 data. years in 2023. Paltry budgets. of revenue – down from 9.1%

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3 Themes To Watch For During SaaStr Annual 2023

ImPRessions - Crenshaw Communications

SaaStr Annual 2023 , which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some time reviewing the agenda and featured speakers to better understand possible topics, issues, and questions. The post 3 Themes To Watch For During SaaStr Annual 2023 appeared first on Crenshaw Communications.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

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