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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 186
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

This is one for 2023. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. That builds trust. It’s also the foundation of a brand.

B2B 158
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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78
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Trends That Will Transform Public Relations Over the Next 3 Years

PRSay

As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. After reports of strong economic growth in 2023, recession worries have lessened. Why is there such a strong belief that PR budgets will increase?

Trends 179
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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Industry Preview. AdExchanger Programmatic I/O.

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Mastering the Machine: Creating an AI Policy for Your Organization

PRSay

College administrators used ChatGPT to write an email to students that included: “Paraphrase from OpenAI’s ChatGPT AI language model, personal communication, February 15, 2023.” Consult with your legal team on how to mitigate risks such as plagiarism, copyright infringement, privacy breaches and misinformation.

Policies 178
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. click image for higher resolution) 5.

Software 119