ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Industry Preview. AdExchanger Programmatic I/O.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

AUGUST 6, 2024

There are too many privacy and data theft concerns. You cannot be too paranoid about data privacy and security these days. The repeated changes in both equity owners and executive leadership have compounded the issues because leadership changes come with GTM stutter steps.

Privacy 88

Privacy B2B Pitching Analysis 88

PRSay

JULY 23, 2024

College administrators used ChatGPT to write an email to students that included: “Paraphrase from OpenAI’s ChatGPT AI language model, personal communication, February 15, 2023.” Consult with your legal team on how to mitigate risks such as plagiarism, copyright infringement, privacy breaches and misinformation.

Policies 107

Policies Ethics Privacy Training 107

Doctor Spin

OCTOBER 16, 2024

2023, December 17). 2023, December 17). G., & Longo, L. What is beautiful is good, but…: A meta-analytic review of research on the physical attractiveness stereotype. Continue reading 2 Silfwer, J. The Halo Effect: Why Attractiveness Matters in PR. Doctor Spin | The PR Blog. Psychological Bulletin, 110(1), 109–128.

eBook 52

eBook Journalism Analytics Privacy 52

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Brands get tied up in knots talking culture, politics and war “2023 was a turbulent year for PR as it was for the US and the rest of the world. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 189

Writing Communications Marketing B2B 189

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. The corporate leadership opportunity right now is big. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

Buzzstream

OCTOBER 30, 2024

For example, Surfshark created a “Digital Quality of Life Index” in 2023 that generated over 175 LRD. In those cases you see them link to Plausible’s data policy on their privacy policy pages. Another kind of data study seen on this list is the index. However, my favorite approach to data studies comes from Glassnode.

Analysis 114

Analysis SEO Data Software 114

Contently - Strategy

OCTOBER 15, 2024

Yep, even though targeted ads can feel like an invasion of privacy, personalized promotions actually improve customer satisfaction. To answer that question, we need to look at the numbers: In 2023, the value of global digital marketing reached $366 billion , and that number is expected to grow at a rate of 13.6%

Advertising 73

Advertising Advertising Privacy Data 73

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Every word, every piece of content, every content strategy would begin to look and sound largely redundant.

Marketing 59

Marketing Content Marketing Storytelling B2B 59