PRSay

NOVEMBER 15, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. We are always trying to pay attention to what is happening from a technology perspective. We don’t feel like we’re quite there yet.

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Employee International Internal Storytelling 128

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Named a 2023 U.S.

Technology 125

Technology System Government Groups 125

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

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Trends Video B2C Measurement 187

Sword and the Script

SEPTEMBER 10, 2024

This is one for 2023. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. That builds trust. Don’t skimp here.

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B2B Software Ethics Leadership 157

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. The operations, the technology and the cultures are rarely compatible. Cision shakes up C-suite again Cision has swapped out its leadership again.

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Software Marketing Leadership B2B 161

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Thought leadership. About half (45%) of all B2B technology startups make no effort to market their products.

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B2B Survey Marketing Analysis 136

PRSay

OCTOBER 17, 2023

Strategies & Tactics Live is on the road this month at ICON 2023 in Nashville, Tenn. 14, the delegates of the 2023 Leadership Assembly elected Day as PRSA’s 2024 chair-elect. At Ford, he learned “the power of positive leadership,” which Day defines as “having a really compelling vision that everyone can get around.”

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Leadership Conference LinkedIn Strategy 79

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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Technology Product Launch Crisis Management Case Study 78

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. The job market is healthy.

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Trends Publicity Survey Privacy 179

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. What are the eight actions to take in 2023?

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Technology Interviews Reputation Crisis 78

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. My primary goal for 2023 is to bring an operations person on board to help me manage the day-to-day activities of the business.

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Resources Energy Small Business Corporate 77

PRSay

FEBRUARY 23, 2024

They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. The youngest generation in the workplace, Gen Z’ers, or as I like to call them, “ZEOs,” are digital natives and early technology adopters.

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How To Employee Nonprofit Technology 179

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). But the AI technology is not just about automation. Content generated by AI should be clearly labeled as such.

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Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Industry Preview. AdExchanger Programmatic I/O.

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Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

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Branding Brand How To Employee 156

Solo PR Pro

JANUARY 10, 2023

Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. Karen adds that in sectors like technology, which she does a lot of work in, there’s been many headlines about massive layoffs. But by all accounts, there was a huge bloat in technology, so it was cutting away the fat.

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Data Technology Financial Leadership 85

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The deal is expected to close on August 9, 2023.

Software 119

Software Pitching Ethics Technology 119

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. One of the nuanced decisions a leader has to make is how do you allocate resources across different emerging technologies?

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Policies Leadership Technology Groups 103

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Automotive Mobile Technology Trade Shows 72

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. It should be about what is in this technology that can be helpful to us. Elsasser asked about other challenges facing the PR profession in 2023. 19 to talk about trends, challenges and opportunities for communicators in the New Year.

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Trends Newspapers Community Ethics 113

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The most recent version for the Fall of 2023, polled 316 respondents, of which about 96% hold titles of vice president or above. The CMO Survey: 9.2% of revenue.

B2B 136

B2B Survey Marketing B2C 136

Stern + Associates

AUGUST 14, 2024

The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. Why do you think the new technology is really useful in the long run? Consulting firm communications will be key to differentiation and driving value.

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Communications Leadership Conference Social Media 111

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

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Writing Communications Marketing B2B 188

Stern + Associates

AUGUST 20, 2024

Release date: September 3, 2024 “ Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI ” by Paul Daugherty In this perfectly timed update to his 2018 bestseller on how emerging technology is changing how we work, top Accenture technology executive Paul Daugherty and co-author H.

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Case Study Handbook Technology Policies 113

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

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Journalism Public Affairs Ethics Technology 158

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

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Leadership Biotechnology Policies Local 69

PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. For the full 2023 report, including research, funding, and recommendations, visit the CPRE website. Toth, Ph.D.,

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Report Education Ethics Survey 78

PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. For the full 2023 report, including research, funding, and recommendations, visit the CPRE website. Toth, Ph.D.,

Report 78

Report Education Ethics Survey 78

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Question from moderator: “What technology will be most useful in the next five years?” ” –Hope for technology to be ethical. ” The post MidwestCon 2023.

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System Technology Banking Community 78

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. Consider variations in technology access that may impact consumer habits. million users.

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Marketing Tourism Local Government 102

Sword and the Script

JANUARY 23, 2024

If this report is to be believed, there are a whole lot of B2B technology vendors that losing deals they never even knew existed. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.

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B2B Study Company Leadership 102

Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help.

Agency 108

Agency Survey B2B Media 108

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 117

Technology Policies Government Community 117

Stern + Associates

APRIL 26, 2023

In a fast-paced and ever-changing technological landscape, it can be difficult to keep up with the latest trends impacting business around the world. At Stern Strategy Group, we have unique insights into the most cutting-edge themes that are making waves among our corporate partners in 2023.

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Technology Corporate Engineering System 62

Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. CEO listening session with employees At one point the CEO flew in from the headquarters in another city to meet with the division leadership. “In 2023, that rate stood at 3.7%, representing a continued decline from 4.1%

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Software B2B Employee Meeting 134

Institute for Public Relations

AUGUST 20, 2024

An online survey of 800 employees and 100 IT managers was conducted from November 22 — December 8, 2023. The top two struggles … Continue reading What Technology Challenges Do Employees Have in the Workplace? Appspace examined the challenges and perceptions of employees in all types of workplaces (in-person, hybrid, and remote).

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Employee Technology Survey Communications 52