Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software.

B2B 191

B2B Leadership Marketing Software 191

PRSay

OCTOBER 20, 2023

For the closing General Session of ICON 2023 on Oct. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications. Cayce Myers: There’s also a human element to AI.

Communications 166

Communications Ethics Training Hotels 166

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. billion voice assistants in use as of 2023, and the number will reach 8.4 One new kid on the block that’s still underused in PR is voice search. According to Demand Sage, there are 4.2 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Bianchi Biz Blog

FEBRUARY 16, 2023

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Automotive Views : Host Jamie Butters of Automotive News offers a one-minute update on innovations that are shaping the future of Detroit’s automotive industry.

Automotive 98

Automotive Mobile Technology Transportation 98

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Will 2023 bring economic rebound, or recession? As 2023 kickstarts content calendars with fresh budgetary spending, inflation persists and the threat of recession looms. Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

Contently - Strategy

AUGUST 16, 2024

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. What brands are leveraging LinkedIn’s audience-specific insights?

LinkedIn 98

LinkedIn Examples Brand Branding 98

PRSay

NOVEMBER 15, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. We are always trying to pay attention to what is happening from a technology perspective. We don’t feel like we’re quite there yet.

Employee 128

Employee International Internal Storytelling 128

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Named a 2023 U.S.

Technology 133

Technology System Government Groups 133

5W PR

MARCH 17, 2025

million in 2023, according to IBM’s Cost of a Data Breach Report. The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Security breaches cost companies an average of $4.45

Crisis 78

Crisis System Analytics Analysis 78

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. The operations, the technology and the cultures are rarely compatible. Cision shakes up C-suite again Cision has swapped out its leadership again.

Software 182

Software Marketing Leadership B2B 182

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

5W PR

FEBRUARY 6, 2025

Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media. Proving PR’s Business Impact Analytics have transformed how PR demonstrates value to leadership. These technologies will continue evolving, but the core principle remains: data-driven PR delivers better results.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Brand Branding Ethics 78

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. One of the nuanced decisions a leader has to make is how do you allocate resources across different emerging technologies?

Policies 132

Policies Leadership Technology Groups 132

PRSay

OCTOBER 17, 2023

Strategies & Tactics Live is on the road this month at ICON 2023 in Nashville, Tenn. 14, the delegates of the 2023 Leadership Assembly elected Day as PRSA’s 2024 chair-elect. At Ford, he learned “the power of positive leadership,” which Day defines as “having a really compelling vision that everyone can get around.”

Leadership 79

Leadership Conference LinkedIn Strategy 79

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The deal is expected to close on August 9, 2023.

Software 145

Software Pitching Ethics Technology 145

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The most recent version for the Fall of 2023, polled 316 respondents, of which about 96% hold titles of vice president or above. The CMO Survey: 9.2% of revenue.

B2B 166

B2B Survey Marketing B2C 166

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. The job market is healthy.

Trends 179

Trends Publicity Survey Privacy 179

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. What are the eight actions to take in 2023?

Technology 78

Technology Interviews Reputation Crisis 78

Stern + Associates

AUGUST 14, 2024

The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. Why do you think the new technology is really useful in the long run? Consulting firm communications will be key to differentiation and driving value.

Communications 127

Communications Leadership Conference Social Media 127

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. My primary goal for 2023 is to bring an operations person on board to help me manage the day-to-day activities of the business.

Resources 77

Resources Energy Small Business Corporate 77

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 211

Writing Communications Marketing B2B 211

Stern + Associates

AUGUST 20, 2024

Release date: September 3, 2024 “ Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI ” by Paul Daugherty In this perfectly timed update to his 2018 bestseller on how emerging technology is changing how we work, top Accenture technology executive Paul Daugherty and co-author H.

Handbook 127

Handbook Case Study Technology Policies 127

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). But the AI technology is not just about automation. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Industry Preview. AdExchanger Programmatic I/O.

Conference 156

Conference Advertising Advertising Privacy 156

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156

Brand Branding How To Employee 156

Solo PR Pro

JANUARY 10, 2023

Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. Karen adds that in sectors like technology, which she does a lot of work in, there’s been many headlines about massive layoffs. But by all accounts, there was a huge bloat in technology, so it was cutting away the fat.

Data 85

Data Technology Financial Leadership 85

PRSay

FEBRUARY 23, 2024

They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. The youngest generation in the workplace, Gen Z’ers, or as I like to call them, “ZEOs,” are digital natives and early technology adopters.

How To 179

How To Employee Nonprofit Technology 179

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. It should be about what is in this technology that can be helpful to us. Elsasser asked about other challenges facing the PR profession in 2023. 19 to talk about trends, challenges and opportunities for communicators in the New Year.

Trends 113

Trends Newspapers Community Ethics 113

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 158

Journalism Public Affairs Ethics Technology 158

PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. For the full 2023 report, including research, funding, and recommendations, visit the CPRE website. Toth, Ph.D.,

Report 78

Report Education Ethics Survey 78

PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. For the full 2023 report, including research, funding, and recommendations, visit the CPRE website. Toth, Ph.D.,

Report 78

Report Education Ethics Survey 78