Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 118

Media Relations Media Storytelling Report 118

Landis PR

NOVEMBER 14, 2022

Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. The post How to Build Successful Communications Plans for 2023 appeared first on Landis PR.

Communications 98

Communications How To Local Survey 98

5W PR

FEBRUARY 28, 2025

Successful adaptation requires research into local customs, business practices, and communication preferences. In Japan, they focus on technical excellence and precision in their messaging, while in the Middle East, they emphasize long-term partnership commitments and local economic benefits.

International 78

International Internal Crisis Management Technology 78

Bianchi Biz Blog

NOVEMBER 21, 2024

in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. In order to stand out in French media, make sure that you have solid news with – again – local-relevant content.

Marketing 90

Marketing Pinterest Radio Instagram 90

NewsWhip

FEBRUARY 3, 2023

This was evidenced principally by the Johnny Depp & Amber Heard trial but was also true of other events in 2022, and we can expect that to continue into 2023. Local stories amplified by brands’ actions continued to be a winner for car brands, with General Motors following in Ford’s footsteps in helping out after a natural disaster.

Report 88

Report Branding Brand Automotive 88

NewsWhip

MAY 16, 2023

As of 2023, Spain has 19.35M regular Facebook users. The top publishers on Facebook in 2023 in Spain In true Spanish fashion, the theme of fútbol, or soccer as we know it in the West, has been dominating the charts. Out of the top ten Facebook pages in 2023 so far, eight revolve around the sport.

Facebook 78

Facebook Sports Comparison Fashion 78

NewsWhip

MAY 3, 2023

users online using the platform regularly — to see which publishers have had the most engagement in 2023. The top pages on Facebook in 2023 in Mexico We also took a look at the top Facebook pages in 2023, and similar to what we found in France , pages that centered around sports took up the first, third, and eighth spots on the charts.

Facebook 78

Facebook Sports Television Newspapers 78

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Television 156

5W PR

MARCH 14, 2023

With each passing day, a darker complexity emerges in these picture-perfect travelers, the hotel’s cheerful employees, and the idyllic locale itself. The post Gen Z Trends: January + February 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Fashion Travel Hotels 88

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

Pinterest 78

Pinterest Comparison Local Instagram 78

NewsWhip

MAY 10, 2023

The top publishers on Facebook in April 2023 The Daily Mail was comfortably ahead of its peers in April this year, with almost 1.5x A couple of notable websites in the mix included Manchester United’s site, and the Manchester Evening News, both of which made it into the list thanks to their local soccer reporting.

Facebook 78

Facebook Hotels Sports Course 78

Reputation Us

OCTOBER 16, 2023

And BrightLocal ’s “Local Consumer Review Survey 2023” shows that 49% of consumers trust reviews as much as personal recommendations from friends and family. And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.

Reputation 167

Reputation Consumer Report Ethics 167

Bianchi Biz Blog

JULY 22, 2024

Source: Proxyrack , Meltwater and We Are Social’s Digital 2023 Global Overview Report Regulation of the media falls under the purview of the Malaysian Communications and Multimedia Commission (MCMC). Highlight cultural authenticity and respect local customs. Customize marketing strategies to cater to varied preferences and values.

Marketing 101

Marketing Tourism Local Government 101

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations.

How To 163

How To Employee Leadership Nonprofit 163

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

Bianchi Biz Blog

JANUARY 8, 2024

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

Meeting 97

Meeting Energy Local Media 97

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. followed by avoidable communications missteps.

Transportation 59

Transportation Film Television Education 59

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

MARCH 7, 2024

and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.

Film 130

Film Marketing Sports Hotels 130

Burrelles Fresh Ideas

MARCH 19, 2024

Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023. Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020.

Travel 92

Travel Trends Tourism Transportation 92

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

5W PR

APRIL 29, 2023

Planning ahead To make the most of national food days 2023, planning ahead is key. Offering Discounts and Promotions Restaurants can offer discounts and promotions on national food days 2023. Look for local food bloggers and invite them to try limited-edition menu items.

Local 88

Local Social Media Print Agency 88

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

Training 195

Training Media Training Crisis Communications Reputation 195

Stern + Associates

OCTOBER 5, 2023

A Fresh Look at a Complex Global Dance Winner of the 2015 and 2023 Faculty Teaching Award at Harvard Business School, Rithmire makes the challenges and opportunities presented by ever-shifting policy changes feel exciting and fresh. It’s about grasping the subtleties of its history, governance and aspirations,” Rithmire explains.

Strategy 118

Strategy Government Policies Groups 118

NewsWhip

FEBRUARY 1, 2023

Other than Today , The New York Post , and Variety , we saw smaller, more local blogs and websites get a good deal of traction. Top headlines from the 2023 (so far) Though the game has yet to be played, brands plan their Super Bowl ads long before February comes around, and even drop hints to their ideas in the months before.

Television 147

Television Advertising Advertising Journalism 147

Buzzstream

FEBRUARY 17, 2025

For instance, in November 2023, a TikTok user posted a video showing her Stanley drinking mug survived a car. A strategic local digital PR campaign that gets picked up by radio in a local town can win relevant customers. How Long Until You See Impact? Her post got over 97 MILLION views. How to Track Impact? The impact can vary.

Digital PR 112

Digital PR Report Google Radio 112

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 131

Strategy Publicity Media Video 131

Communications Conversations

MAY 12, 2023

Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. My top-performing post so far in 2023 was a post about the challenges of being a working adult trying to parent teens. The lesson here: Go topics/thought leadership for reach; go personal/local for depth.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Stern + Associates

FEBRUARY 1, 2024

If 2023 was the year of playing with those great technologies, I think 2024 is going to be the year of harvesting real productivity gains. In all that temperature data, 2023: hottest year we’ve ever had. What decisions should we be making for the betterment of our local communities, but globally overall? Guess what?

Technology 127

Technology Policies Government Community 127

PRSay

FEBRUARY 7, 2023

The regular entry deadline for the 2023 Anvil Award entries is Feb. And as a bonus tip, avoid local references, as the Anvils are judged by individuals from around the country who may not pick up on geographic mentions. Download the 2023 Anvils entry kit for inspiration and guidance here. 10; final submissions are due on Feb.

Local 88

Local Resources Report Strategy 88

NewsWhip

AUGUST 3, 2023

Public interest can regularly fluctuate based on what’s in the news, however, we’ve still seen upwards of 25 million engagements for every month so far in 2023. John Deere captured attention with a local story A Massachusetts woman decided to buy herself a John Deere tractor for her 97th birthday, and the story has since been a local hit.

Branding 78

Branding Brand Local Web 78

Reputation Us

MARCH 20, 2024

Related to the value to your good reputation, Influencer Marketing Hub’s State of Influencer Marketing 2023: Benchmark Report found 90 percent of marketers believe that influencer marketing is effective, and 72 percent agree that influencer marketing provides higher quality customers.

Reputation 78

Reputation Journalism Financial Corporate 78

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge.

Automotive 91

Automotive Engineering Meeting Media 91

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

SEPTEMBER 5, 2024

this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Marketing 100

Marketing Radio Automotive Television 100

Bianchi Biz Blog

AUGUST 22, 2022

I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers. I’ve been with Automotive News Europe since 2003.

Automotive 87

Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

MARCH 27, 2023

Our Global PR Partners Give You Local Expertise Around the Globe Do you need to launch a new product in Brazil? With 54 member PR agencies in virtually every major market around the world, PRGN gives our clients local PR expertise and boots on the ground in just about any market they might need support. PRGN has got you covered!

Agency 76

Agency Automotive Local Meeting 76