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Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Sometimes there are Blinkest summaries that cause me to want to delve into the whole book. This is where Libby comes in.
This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. So-called “news deserts” rose to 206 this year from 204 in 2023. The business model for local news has imploded,” Franklin said. Some 1,561 U.S.
Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.
billion voice assistants in use as of 2023, and the number will reach 8.4 Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. billion by 2024.
By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.
Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. The post How to Build Successful Communications Plans for 2023 appeared first on Landis PR.
Successful adaptation requires research into local customs, business practices, and communication preferences. In Japan, they focus on technical excellence and precision in their messaging, while in the Middle East, they emphasize long-term partnership commitments and local economic benefits.
in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. In order to stand out in French media, make sure that you have solid news with – again – local-relevant content.
This was evidenced principally by the Johnny Depp & Amber Heard trial but was also true of other events in 2022, and we can expect that to continue into 2023. Local stories amplified by brands’ actions continued to be a winner for car brands, with General Motors following in Ford’s footsteps in helping out after a natural disaster.
As of 2023, Spain has 19.35M regular Facebook users. The top publishers on Facebook in 2023 in Spain In true Spanish fashion, the theme of fútbol, or soccer as we know it in the West, has been dominating the charts. Out of the top ten Facebook pages in 2023 so far, eight revolve around the sport.
When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.
All three providers offer a high-quality media database containing local and international media contacts. If you're looking for a UK media database comparison, explore these articles: UK Media Database Comparison Pricing & Features Roxhill 2023 Pricing How Much Does it Cost? Cision has the most media contacts availableover 1.4
Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.
And BrightLocal ’s “Local Consumer Review Survey 2023” shows that 49% of consumers trust reviews as much as personal recommendations from friends and family. And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.
Source: Proxyrack , Meltwater and We Are Social’s Digital 2023 Global Overview Report Regulation of the media falls under the purview of the Malaysian Communications and Multimedia Commission (MCMC). Highlight cultural authenticity and respect local customs. Customize marketing strategies to cater to varied preferences and values.
In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations.
The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.
Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. followed by avoidable communications missteps.
I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.
In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations.
and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.
Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023. Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020.
Planning ahead To make the most of national food days 2023, planning ahead is key. Offering Discounts and Promotions Restaurants can offer discounts and promotions on national food days 2023. Look for local food bloggers and invite them to try limited-edition menu items.
Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.
A Fresh Look at a Complex Global Dance Winner of the 2015 and 2023 Faculty Teaching Award at Harvard Business School, Rithmire makes the challenges and opportunities presented by ever-shifting policy changes feel exciting and fresh. It’s about grasping the subtleties of its history, governance and aspirations,” Rithmire explains.
Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. My top-performing post so far in 2023 was a post about the challenges of being a working adult trying to parent teens. The lesson here: Go topics/thought leadership for reach; go personal/local for depth.
If 2023 was the year of playing with those great technologies, I think 2024 is going to be the year of harvesting real productivity gains. In all that temperature data, 2023: hottest year we’ve ever had. What decisions should we be making for the betterment of our local communities, but globally overall? Guess what?
The regular entry deadline for the 2023 Anvil Award entries is Feb. And as a bonus tip, avoid local references, as the Anvils are judged by individuals from around the country who may not pick up on geographic mentions. Download the 2023 Anvils entry kit for inspiration and guidance here. 10; final submissions are due on Feb.
Public interest can regularly fluctuate based on what’s in the news, however, we’ve still seen upwards of 25 million engagements for every month so far in 2023. John Deere captured attention with a local story A Massachusetts woman decided to buy herself a John Deere tractor for her 97th birthday, and the story has since been a local hit.
Related to the value to your good reputation, Influencer Marketing Hub’s State of Influencer Marketing 2023: Benchmark Report found 90 percent of marketers believe that influencer marketing is effective, and 72 percent agree that influencer marketing provides higher quality customers.
For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge.
this year, slightly more than forecast in December 2023. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. The Finnish economy has not yet recovered from the recession, but is gradually recovering.
I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers. I’ve been with Automotive News Europe since 2003.
Our Global PR Partners Give You Local Expertise Around the Globe Do you need to launch a new product in Brazil? With 54 member PR agencies in virtually every major market around the world, PRGN gives our clients local PR expertise and boots on the ground in just about any market they might need support. PRGN has got you covered!
The 2023 survey results are in and say that misconduct in the workplace is at an all-time high. Another finding of the 2023 study was that employees continue to face exceptionally high levels of pressure to compromise workplace standards or the law.
The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas. Unlock your Potential with our whitepaper: Building a Digital PR Ecosystem in 2023 As you navigate this new era of PR, our whitepaper, “How to Build a Digital PR Ecosystem in 2023: Control Your Narrative.
The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. The story originally totaled over 1.4
Marketing and Promotion Marketing and promotion are critical in attracting visitors to a business during the summer travel 2023 rush. They can also collaborate with local tourism boards or other businesses to create packages and promotions that attract visitors.
5WPR had the opportunity to sit in on her panel at the Fancy Foods Show 2023 and listen to and learn from her insights. With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products.
” Colleen’s accolades include being named the 2020 Local Business Person of the Year, a 2021 Top 10 Women Business Leader, and recognized as one of the 2023 Most Inspirational Leaders in Business to watch out for.
Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. If you don’t, you’re leaving audience on the table,” says Tammy Lemley , NAN Radio vice president of Business Development.
Having welcomed 3000 attendees, 200 exhibitors and 650 speakers in 2023, we are excited for the turn out for 2024. MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN.
Sponge.co.uk , based in Holt, Norfolk, hand-makes its cakes and brownies using quality, local ingredients. We’re already off to a flying start with the Prohibition team, who understand our brand and what we stand for, and we have some exciting plans for 2023.
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