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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Sometimes there are Blinkest summaries that cause me to want to delve into the whole book. This is where Libby comes in.

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S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation

PRSay

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. So-called “news deserts” rose to 206 this year from 204 in 2023. The business model for local news has imploded,” Franklin said. Some 1,561 U.S.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

billion voice assistants in use as of 2023, and the number will reach 8.4 Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. billion by 2024.

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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

HMA Public Relations

In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”

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3 Media Relations Opportunities for 2023

Stern + Associates

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

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How to Build Successful Communications Plans for 2023

Landis PR

Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. The post How to Build Successful Communications Plans for 2023 appeared first on Landis PR.