Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 143

Blogging Software B2B Survey 143

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

DECEMBER 5, 2024

PR continues to play a vital role in Ireland’s business ecosystem, where the changing face of media has shifted the emphasis towards digital and social platforms. For PR practitioners, keeping pace with technology (e.g. The most popular social media channels in Ireland YouTube : 4.02 million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

Bianchi Biz Blog

DECEMBER 14, 2023

As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. Automotive & Tech Suppliers Abound at CES 2023 2. What Do Journalists Want?

Automotive 102

Automotive Blogging Mobile YouTube 102

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”

Automotive 111

Automotive Technology Transportation Trade Shows 111

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan. Author: Jaclyn Bussert.

Mobile 86

Mobile Technology Automotive Meeting 86

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Bianchi Biz Blog

DECEMBER 7, 2023

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

Meeting 89

Meeting Automotive Transportation Mobile 89

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Internal comms.

Survey 178

Survey Software B2B Pitching 178

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

Bianchi Biz Blog

MARCH 20, 2023

Craig Cole, Senior Editor at EV Pulse Doug Newcomb, Freelance Automotive Journalist Jerry Hirsch, Technology and Innovation Editor at Automotive News Andrew Schunk, Reporter at Rubber News Chris Clonts, Senior Editor, Automotive & Electronic Technology, SAE Media Group Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced (..)

Meeting 77

Meeting Automotive Media Technology 77

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

MARCH 14, 2023

In March of 2023, it added generative AI to its software. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. I’ll dig into that more in a moment.

Software 87

Software Media Relations Media Pitching 87

Bianchi Biz Blog

JUNE 15, 2023

Detroit Auto Show Background Held at Huntington Place in Detroit, the show kicks off with Media Day on Wednesday, Sept. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. 14, and the signature black-tie Charity Preview event is slated for Friday, Sept. 16 – Sunday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

Bianchi Biz Blog

AUGUST 31, 2023

These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 183

Reddit Software B2B Technology 183

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Shift Communications

MAY 9, 2023

Last week, two SHIFTers were among the thousands of attendees at the blockchain world’s marquee event: Consensus 2023, a web3 marketing frenzy. Held in downtown Austin for the second year in a row and put on by the media outlet CoinDesk, this year’s event was markedly different from last year’s in a few ways.

Conference 78

Conference Pitching Agency Report 78

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. You can stop reading there.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Bianchi Biz Blog

DECEMBER 15, 2022

This year, the posts that seemed to resonate the most with our visitors revolved around automotive and mobility podcasts, CES 2023, journalists’ advice for PR people and tips for finding the best agency fit. CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know. Are You a Bad Client?

Blogging 105

Blogging Automotive Mobile Technology 105

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

PRSay

JUNE 28, 2023

When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with journalists and other members of the media. To read the 2023 State of the Media report, visit Cision.

Brand 145

Brand Branding Infographics How To 145

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day.

Communications 62

Communications Technology Software Resources 62

Presspage

MAY 28, 2024

Dutch software-as-a-service (SaaS) company Presspage has developed a sophisticated tool specifically for teams that manage intensive media relations. All inquiries in one place Presspage Connect enables teams of spokespeople to answer and process media inquiries quickly, intuitively and efficiently. Effective and efficient.

Media 78

Media System Tools Software 78

Presspage

MAY 28, 2024

Dutch software-as-a-service (SaaS) company Presspage has developed a sophisticated tool specifically for teams that manage intensive media relations. All inquiries in one place Presspage Connect enables teams of spokespeople to answer and process media inquiries quickly, intuitively and efficiently. Effective and efficient.

Media 78

Media System Software Tools 78

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future.

Ethics 52

Ethics Survey Insurance Insurance 52

Bianchi Biz Blog

JULY 22, 2024

Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin. Emerging Technologies and Applications. million users.

Marketing 101

Marketing Tourism Local Government 101

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. Muck Rack uses the latest advances in AI and machine learning to power our media monitoring and database.

Software 161

Software Pitching Analysis Community 161

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And that includes the vehicle technology and advanced mobility segment of the annual show.

Automotive 87

Automotive Mobile Software Technology 87

Bianchi Biz Blog

JULY 29, 2024

Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. The Show Continues to Grow in Size and Scope. Bonus Tip: Consider the International Audience.

Mobile 92

Mobile Automotive International Internal 92

Stern + Associates

AUGUST 14, 2024

The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. Why do you think the new technology is really useful in the long run? Consulting firm communications will be key to differentiation and driving value.

Communications 127

Communications Leadership Conference Social Media 127