Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Short pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more. We might be all AI-ed out.

Pitching 151

Pitching Study Technology Report 151

Flack's Revenge

MARCH 24, 2023

“Google is looking at various signals of brand popularity in their ranking algorithm for SEO and even small improvements can make an exponential difference” CMO Huddle Participants Another email pitched an article in Forbes Advisor with the subject line: PR Agencies named No. The pitch said: Using data from the U.S.

B2B 240

B2B Nonprofit Small Business Google 240

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130

Stern + Associates

MARCH 17, 2023

This leads us to our top 3 media relations opportunities for 2023. One of the reasons partners choose us as their communications agency is that we don’t mass pitch or spam reporters; we already have extensive personal contacts with journalists across topic areas and industries, and we leverage those personal connections to obtain media wins.

Media Relations 118

Media Relations Media Storytelling Report 118

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Simple advice for PR pitches from journalists Reporters get a lot of pitches.

Journalism 147

Journalism Media Relations Report Media 147

Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months. How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. million square feet of exhibit space.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: What does generative AI use in PR look like? [PR

B2B 109

B2B Survey Pitching Software 109

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Use this list to make 2023 the year you go from Established to Known™ 1. Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Be timely and relevant with your pitch. It all comes down to the pitch. No more excuses!

Pitching 130

Pitching Media Interviews Video 130

5W PR

FEBRUARY 4, 2025

Newsrooms now operate with smaller teams, tighter deadlines, and an endless stream of pitches flooding journalists’ inboxes. According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Keep initial outreach brief and focused.

Media 78

Media Crisis Pitching Twitter 78

Wadds Inc.

JANUARY 26, 2023

Businesses accounted for less than one percent of editorial coverage on the internet in 2023 according to Trust Insights. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Opportunity: To work around the distractions, it helps to begin your media pitching process early so that you can arrange pre-show, embargoed interviews or show previews.

Mobile 113

Mobile Technology Automotive Interviews 113

Burrelles Fresh Ideas

DECEMBER 19, 2023

The post 2023 Season’s Greetings from Burrelles first appeared on Burrelles. As the year comes to a close, there is no greater delight than extending our warmest season’s greetings and best wishes to you. May your holidays and the upcoming New Year be brimming with joy and fulfillment.

Radio 106

Radio Analysis Agency Communications 106

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. According to a 2023 study, 81% of decision-makers say thought leadership builds trust in organizations. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

Agility PR Solutions

OCTOBER 19, 2023

Did you know that three-quarters of all online users read blogs in 2023? Not only is a blog a great way to improve your PR content game, but experts […] The post Hyper-personalized pitching: How to create irresistible guest post proposals in the age of personalized PR appeared first on Agility PR Solutions.

Pitching 117

Pitching How To Advertising Advertising 117

Axia PR

SEPTEMBER 20, 2023

Marketers need to be more selective and creative when pitching ideas. PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023.

Pitching 62

Pitching Creativity Data Strategy 62

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

Sessions covered practical matters like how to get a fast start on a new account, time management, acting as a strategic partner for clients, crafting the perfect media pitch, and a state-of-the-company from our CEO Dorothy. The post Crenshaw Team ‘Retreats’ To Washington D.C. appeared first on Crenshaw Communications.

Travel 182

Travel Training Pitching Course 182

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

Survey 179

Survey Software B2B Pitching 179

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 104

Pitching Consumer Trends Viral 104

PRSay

JULY 12, 2024

The top uses of AI are all content-centric, such as creating media pitches and copy. As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. Why is there such a strong belief that PR budgets will increase?

Trends 179

Trends Publicity Survey Privacy 179

Shift Communications

MAY 9, 2023

Last week, two SHIFTers were among the thousands of attendees at the blockchain world’s marquee event: Consensus 2023, a web3 marketing frenzy. Though most of the industry has come to terms with the chill, large web3 brands whose logos and execs were spread all over last year’s event were largely absent from 2023’s conference.

Conference 78

Conference Pitching Agency Report 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! See if you can pitch a story.

Media 130

Media Pitching Privacy Video 130

Bianchi Biz Blog

NOVEMBER 21, 2024

in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. Despite declining popularity, especially among younger generations, Facebook was the most popular application in 2023. While GDP is estimated to have grown by 0.9% of internet users between 16-64 in France.

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 162

Software Pitching Analysis Community 162

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 74

Automotive Mobile Technology Interviews 74

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. To read the 2023 State of the Media report, visit Cision.

Brand 145

Brand Branding Infographics How To 145

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 109

Report Publicity Marketing Pitching 109

Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. Products: contact management, email distribution, pitch analytics. Comment: The company has pivoted from its original plan of compiling PR pitches into a single email digest for reporters (i.e. On the radar.

Technology 95

Technology Software Resources Pitching 95

Prowly

MARCH 4, 2025

With the numbers jumping from 19% in 2022 to 36% in 2023, and now skyrocketing to 74%. Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. The key benefit? AIs capacity to process large volumes of data.

Trends 104

Trends Reddit Pitching Data 104

Solo PR Pro

AUGUST 8, 2023

Think about that ‘big dream' client you've wanted to pitch, or a project that seems just slightly out of your current capabilities. For instance, if your goal is to pitch to a dream client, the initial steps might include researching the client's industry, developing a targeted strategy, and networking with relevant stakeholders.

Pitching 77

Pitching Resources Course Social Media 77

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. But we forget how important writing is, whether it’s an email, a press release or a pitch. Following her Oct. He joined PRSA in 1994.

Creativity 79

Creativity Writing Agency Pitching 79

NewsWhip

APRIL 27, 2023

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Is it a steady stream of pitches to a registration form? If that’s the case, the optics are bad. . * * * Muck Rack says it surveyed 2,226 journalists from January 4th to February 6th, 2023.

Twitter 157

Twitter Survey Journalism Social Media 157

ImPRessions - Crenshaw Communications

MAY 22, 2023

Before joining Crenshaw Communications, Elana held a position at Hotwire Global, where she excelled in creating and maintaining editorial databases, crafting pitches and bylines, and participating in media campaigns for B2B tech companies.

Agency 156

Agency Communications B2B Enterprise 156

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index.

B2B 166

B2B Case Study Survey Content Marketing 166