ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 7 percent who rated print media as important and 54. It’s not surprising that the region’s share of global spend will reach 35% in 2023, with massive growth coming from China. . Don’t ignore regional media.

Mobile 156

Mobile Local Technology Television 156

Wadds Inc.

JANUARY 26, 2023

Businesses accounted for less than one percent of editorial coverage on the internet in 2023 according to Trust Insights. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well.

Reddit 183

Reddit Software B2B Technology 183

Prowly

SEPTEMBER 18, 2024

Our respondents said that the use of sales metrics in PR measurement has increased from 13% in 2023 to 19% in 2024. Google Alerts usage has decreased from 31% in 2023 to 21% in 2024, which indicates an increase in spending on paid media monitoring tools. We’re always busy, but is it doing us any good?

Measurement 104

Measurement Tools Data Pitching 104

5W PR

APRIL 29, 2023

Planning ahead To make the most of national food days 2023, planning ahead is key. A timeline of tasks can be created using a national food days calendar , including ordering ingredients and printing promotional materials. Offering Discounts and Promotions Restaurants can offer discounts and promotions on national food days 2023.

Local 88

Local Social Media Print Agency 88

Presspage

APRIL 4, 2023

Messages that once followed a predictable route from the press release, to a journalist, to print publication are now being spread instantly through multiple -mostly digital- channels. Amsterdam, 4 April 2023. To maintain a level playing field, IR departments need to embrace more robust technology.

Corporate 78

Corporate Print Financial Web 78

NewsWhip

NOVEMBER 21, 2023

In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. An Instagram post featuring Jisoo donning an ensemble from the brand’s Fall-Winter 2023 collection garnered the most attention, earning more than 2.72

Brand 78

Brand Branding Fashion Instagram 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. This feature is not available for recurring automated briefings. Are you finding it challenging to stay on top of the latest industry news or your media mentions? We can help!

Pitching 96

Pitching Print Report Measurement 96

The Proactive Report

NOVEMBER 21, 2023

As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month. Whether targeting traditional print media, digital news outlets, or niche platforms, as a PR professional it is imperative that you use a nuanced approach informed by data that aligns with the unique dynamics of each audience and each channel.

Newspapers 130

Newspapers Social Media Data Consumer 130

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? And any good agency will advise as to what is achievable for you.

Print 112

Print Trends Agency Media Relations 112

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. There is a clear gap in trust: social media is seen as less reliable than traditional outlets, notably television or print.

Media Relations 84

Media Relations Television Mobile Media 84

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

NewsWhip

AUGUST 17, 2023

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. 2023’s most impactful crises, from ‘woke’ brands to product recalls Read report In marketing, you’re interested in what formats work, what copy is engaging, or what memes are resonating right now.

Product Launch 78

Product Launch Print Measurement Consumer 78

Shift Communications

DECEMBER 6, 2022

In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning. It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. Internal communications are key.

Communications 78

Communications Leadership B2C LinkedIn 78

Maxim Behar

DECEMBER 6, 2023

Maxim Behar's first cookbook “ The Magic of Seychelles Cuisine and Stories from the “Paradise on Earth ” was recognized as the “ Best in the World ” by the international Gourmand World Cookbook Awards 2023 in the category “ Book about Africa published outside Africa ”.

Internal 59

Internal International Local Print 59

PR 20/20

FEBRUARY 21, 2023

2023 marketing trends data from Deloitte states: “From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. ” And, since then, not much has changed. Diversification is one of the best ways to see a return on investment regarding dollars.

Marketing 68

Marketing Resources Advertising Advertising 68

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. We plan on turning this series into a podcast in 2023, and that is something I am really excited about. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

Meeting 59

Meeting Automotive Transportation Media 59

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 92

Meeting Media Journalism Education 92

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023. I am a freelance editor representing Heavy Duty Trucking and TruckNews. My specialty is coverage of equipment issues, from engines to brakes and everything in between.

Meeting 86

Meeting Media Chemicals Radio 86

Doctor Spin

DECEMBER 21, 2023

Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card. 2023, October 6).

Media 52

Media Wikipedia Product Launch Journalism 52

The Hoyt Organization

JUNE 23, 2024

In fall 2023, the university enrollment rate increased for the first time since the pandemic hit. Unlike traditional advertising methods such as print or TV ads, email marketing is much more affordable and has a higher ROI (return on investment). How can your intuition stay ahead of the pack and reach potential students?

Education 59

Education Marketing Guidelines Resources 59

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. Retrieved November 22, 2023, from EurekAlert! Retrieved November 22, 2023, from EurekAlert!

eBook 52

eBook Groups Resources Biotechnology 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Looking beyond 2023, many online experiences could become “shoppable.”

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

JULY 17, 2023

Related read: Media Relations in 2023: What Journalists Have to Say Conclusion Journalists, like media relations and public relations professionals, face the challenge of information overload in today’s saturated communication landscape. Opt to embed them or, even better, include a hyperlink to the release or photo gallery.

Pitching 54

Pitching Media Media Relations Writing 54

Burrelles Fresh Ideas

FEBRUARY 27, 2024

System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

Bianchi Biz Blog

APRIL 13, 2023

Nominations to submit an innovation for consideration are open now through June 23, 2023. Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation.

Automotive 61

Automotive Mobile Technology Social Media 61

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. Internet engagement is rising, with 89.1% of Italians online, closely matching smartphone usage.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Or a food journalist for print media. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRWeb is the cheaper alternative to PR Newswire.

Digital PR 62

Digital PR Tools Google Pitching 62

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Maxim: That's the big theme of 2023 because Artificial Intelligence is going to change the world and it's going to change our view of media, of business, of the knowledge that we have.

Leadership 59

Leadership Social Media Creativity Ethics 59

Buzzstream

FEBRUARY 17, 2025

For instance, in November 2023, a TikTok user posted a video showing her Stanley drinking mug survived a car. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. Radio, TV, and print mentions can all bring customers to a site.

Digital PR 112

Digital PR Report Google Radio 112

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing.

Strategy 131

Strategy Publicity Media Video 131

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Katie Paine's Measurement Blog

MAY 25, 2023

The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social. You’ll want a traditional clipping service.

Measurement 52

Measurement Communications Survey System 52