5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Agility PR Solutions

JANUARY 26, 2023

It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions. Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online.

Privacy 86

Privacy Data Big Data How To 86

Agility PR Solutions

DECEMBER 19, 2022

What challenges does 2023 hold? Business insights firm Gartner offers valuable insights with its top five predictions that marketing leaders must incorporate in their strategies in 2023 and beyond […].

Privacy 86

Privacy Data Report Marketing 86

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 5, 2025

According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs. This first-party data becomes increasingly valuable as privacy regulations tighten and third-party cookies phase out. The benefits extend beyond just control.

Brand 78

Brand Branding Media Journalism 78

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78

Privacy Data Marketing Retail 78

Agility PR Solutions

NOVEMBER 28, 2022

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023.

Privacy 78

Privacy Report Mobile Marketing 78

PRSay

JULY 12, 2024

As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. After reports of strong economic growth in 2023, recession worries have lessened. Why is there such a strong belief that PR budgets will increase?

Trends 177

Trends Publicity Survey Privacy 177

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Obvious statement: 2023 was a breakout year for generative AI. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. We saw newsrooms grapple with rules for AI throughout 2023. The report also has a section on “anti-AI PR pros.”

Report 182

Report Policies Survey Ethics 182

PRSay

JULY 23, 2024

College administrators used ChatGPT to write an email to students that included: “Paraphrase from OpenAI’s ChatGPT AI language model, personal communication, February 15, 2023.” Consult with your legal team on how to mitigate risks such as plagiarism, copyright infringement, privacy breaches and misinformation.

Policies 176

Policies Ethics Privacy Training 176

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. click image for higher resolution) 5.

Software 145

Software Pitching Ethics Technology 145

Agility PR Solutions

JANUARY 3, 2024

Like most other business fields, marketers embraced a whole new way of working in 2023. But amid all the technoprogress, new research from marketing solutions firm R.R.

Strategy 105

Strategy Privacy Marketing Consumer 105

Doctor Spin

OCTOBER 16, 2024

2023, December 17). 2023, December 17). G., & Longo, L. What is beautiful is good, but…: A meta-analytic review of research on the physical attractiveness stereotype. Continue reading 2 Silfwer, J. The Halo Effect: Why Attractiveness Matters in PR. Doctor Spin | The PR Blog. Psychological Bulletin, 110(1), 109–128.

eBook 52

eBook Journalism Analytics Privacy 52

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Google has reportedly been rolling out this shift for years.

Content Marketing 106

Content Marketing Privacy Marketing Google 106

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Put this one on your calendar for 2023! AdExchanger Programmatic I/O.

Conference 156

Conference Privacy Advertising Advertising 156

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! It’s very hard to break into media now.

Media 130

Media Pitching Privacy Video 130

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Brands get tied up in knots talking culture, politics and war “2023 was a turbulent year for PR as it was for the US and the rest of the world. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Prohibition

DECEMBER 19, 2022

This will be great to quickly identify whether your posts violate any of the Instagram rules or privacy concerns with a yellow alert in the dashboard – a good move from Instagram in our eyes. It seems that more authentic and ‘real’ content is really going to be key in 2023. LinkedIn release 2023 best practices.

Instagram 62

Instagram LinkedIn Social Media Media 62

Communications Conversations

JANUARY 18, 2023

Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. Many midsized and large companies I’ve worked with over the years have big-time legal and privacy concerns about the app–to the point where that is absolutely what’s stopping them from using it. Privacy concerns.

Company 74

Company Privacy Trends Video 74

Sword and the Script

OCTOBER 3, 2023

These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.” Prezly published a list of the “15 most kick-ass PR blogs in 2023.” Meltwater announced six principles to govern the ethical development of AI.

Analysis 173

Analysis Tools SMB Software 173

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. So, the AI policy should educate employees about ownership issues related to content generated using AI tools.

Automotive 77

Automotive Policies Employee Corporate 77

Sword and the Script

AUGUST 6, 2024

There are too many privacy and data theft concerns. You cannot be too paranoid about data privacy and security these days. Primarily, I don’t like the fact they want to verify users by collecting personally identifiable information (PID). Even if nothing nefarious happens, businesses everywhere are selling your data.

Privacy 91

Privacy B2B Pitching Analysis 91

Prohibition

DECEMBER 12, 2023

The need for this is a difficult one to translate, with the app losing almost 15 million users in 2023 following the rebrand. The app is already banned from federal government devices, however, at this stage it’s unclear whether the US will follow the likes of Iran and India in a full TikTok ban.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Prohibition

MAY 22, 2023

In addition to these updates, Twitter chief Elon Musk says that the first rollout of encrypted DMs will be launched shortly, adding more security and privacy in the app. This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed!

Instagram 62

Instagram Social Media Tools Media 62

Buzzstream

FEBRUARY 17, 2025

Google also ignores some data for privacy purposes. For instance, in November 2023, a TikTok user posted a video showing her Stanley drinking mug survived a car. Im looking at Sessions in the above screenshot, which will be slightly lower than clicks because the same user can have multiple sessions. How Long Until You See Impact?

Digital PR 112

Digital PR Report Google Radio 112

Institute for Public Relations

SEPTEMBER 25, 2023

adults was conducted from May 15-21, 2023. This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed Americans’ digital literacy and comprehension of cybersecurity, artificial intelligence (AI), and big technology companies. A survey of 5,101 U.S. Key findings include: 1.)

Survey 59

Survey Technology Examples Company 59

Practical Law Construction

FEBRUARY 22, 2023

Given much government messaging suggests that the AP will have duties from April 2023 onwards (for example, see the HSE website ), it is therefore welcome that the government has published (part of) a response (Response) to the Consultation together with draft regulations, the Higher-Risk Buildings (Key Building Information etc.)

Government 52

Government Analysis Data Privacy 52

The Hoffman Agency

MARCH 21, 2024

To have a good chance of success, revisit your messaging bank to effectively address critical areas like user privacy, digital transformation solutions and plans for promoting digital inclusion. They must navigate these shifting priorities while fostering innovation and bridging the digital divide.

Leadership 69

Leadership Biotechnology Policies Local 69

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. Trust building Our survey showed a good amount of fear around AI, from privacy to job displacement. In fact, it is. With red hot interest and hype cycle in full effect, it is a critical business moment for AI startups and AI PR programs.

Survey 60

Survey How To Storytelling Corporate 60

Stern + Associates

FEBRUARY 2, 2023

We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” Not only concerned with the development process, Howard also describes the need for more stringent regulation and practices around user privacy while keeping AI accessible to all. I believe in AI. I believe in robotics.

Privacy 117

Privacy Engineering Pharmaceuticals Education 117

Ethical Voices

NOVEMBER 21, 2022

Privacy, Crisis and Big Data . Navigating the Ethical Risks of Doing business in China . No Changemakers when it comes to DEI. Page Center Launches Scholar Directory. Pay Transparency. Power of fake videos. PRCA calls out disguised earned media. Racism in the NFL . Repressive countries and disclosure. Rich Shertenlieb, 98.5

Ethics 74

Ethics Sports Employee Privacy 74

Institute for Public Relations

MARCH 11, 2024

Grammarly and The Harris Poll explored the state of business communication and how generative AI plays a role in challenges such as privacy, bias, and productivity. An online survey of 1,002 full-time employees and 253 business leaders was conducted from Sept.

Communications 52

Communications Privacy Survey Study 52

Mindful Marketing

MAY 3, 2024

In one survey, 37% of business leaders reported that AI replaced human workers in 2023. 7) Privacy: Are we protecting people’s personal information? It replied, “I don’t have the ability to recall or retain past conversations with users due to privacy and security policies.”

Ethics 96

Ethics Privacy Radio Sports 96

Newsfile

FEBRUARY 27, 2024

billion in revenue in fiscal 2023. According to an analyst, Apple News+ may have amassed a total of 19 million paid subscribers in 2023. Apple News focuses privacy, personalization and integration with Siri for voice-activated news engagement. Yahoo News In February 2023, Yahoo! News website.

Financial 52

Financial Media Analytics Newspapers 52

5W PR

MARCH 11, 2025

PR teams must master the delicate balance between promoting innovation and addressing valid concerns about privacy, safety, and ethical implications. A 2023 Pew Research study found that 60% of Americans feel uncomfortable with AI making medical decisions.

Ethics 78

Ethics Healthcare Privacy Guidelines 78

5W PR

MARCH 3, 2025

The MGM Grand’s Mansion, an invitation-only villa complex, hosts ultra-high-net-worth players in complete privacy. When Wynn Las Vegas earned its Forbes Travel Guide Five-Star rating for the 15th consecutive year in 2023, it reinforced the property’s position as a hospitality leader.

Brand 78

Brand Branding Local Community 78