Sword and the Script

SEPTEMBER 10, 2024

This is one for 2023. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. That builds trust. It’s also the foundation of a brand. Don’t skimp here.

B2B 157

B2B Software Ethics Leadership 157

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI.

Software 119

Software Pitching Ethics Privacy 119

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Google has reportedly been rolling out this shift for years.

Content Marketing 106

Content Marketing Privacy Marketing Google 106

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 140

Analysis Tools SMB Software 140

PRSay

JULY 23, 2024

College administrators used ChatGPT to write an email to students that included: “Paraphrase from OpenAI’s ChatGPT AI language model, personal communication, February 15, 2023.” Technological advances are commonplace and there is nothing inherently improper about using a reliable artificial intelligence tool for assistance,” the judge wrote.

Policies 109

Policies Ethics Privacy Training 109

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. They should also stay informed about advances in AI technology and potential ethical concerns.

Automotive 79

Automotive Policies Employee Corporate 79

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. There are too many privacy and data theft concerns. Let me know what you think about that.

Privacy 88

Privacy B2B Pitching Analysis 88

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Institute for Public Relations

SEPTEMBER 25, 2023

This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed Americans’ digital literacy and comprehension of cybersecurity, artificial intelligence (AI), and big technology companies. adults was conducted from May 15-21, 2023. A survey of 5,101 U.S. Key findings include: 1.)

Survey 59

Survey Technology Examples Company 59

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?”

Privacy 96

Privacy Engineering Pharmaceuticals Education 96

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

Newsfile

FEBRUARY 27, 2024

billion in revenue in fiscal 2023. According to an analyst, Apple News+ may have amassed a total of 19 million paid subscribers in 2023. Apple News focuses privacy, personalization and integration with Siri for voice-activated news engagement. Yahoo News In February 2023, Yahoo! News website.

Financial 52

Financial Media Analytics Newspapers 52

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Buzzstream

OCTOBER 30, 2024

For example, Surfshark created a “Digital Quality of Life Index” in 2023 that generated over 175 LRD. In those cases you see them link to Plausible’s data policy on their privacy policy pages. Another kind of data study seen on this list is the index. However, my favorite approach to data studies comes from Glassnode.

Analysis 114

Analysis SEO Data Software 114