5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The act regulates tracking technology that lets businesses target ads to people who have visited their websites. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics , introducing artificial intelligence to public relations could bring many advantages. The job market is healthy.

Trends 179

Trends Publicity Survey Privacy 179

PRSay

JULY 23, 2024

College administrators used ChatGPT to write an email to students that included: “Paraphrase from OpenAI’s ChatGPT AI language model, personal communication, February 15, 2023.” Technological advances are commonplace and there is nothing inherently improper about using a reliable artificial intelligence tool for assistance,” the judge wrote.

Policies 178

Policies Ethics Privacy Training 178

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI.

Software 145

Software Pitching Ethics Technology 145

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Put this one on your calendar for 2023! AdExchanger Programmatic I/O. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Google has reportedly been rolling out this shift for years.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. They should also stay informed about advances in AI technology and potential ethical concerns.

Automotive 77

Automotive Policies Employee Corporate 77

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. There are too many privacy and data theft concerns. Let me know what you think about that.

Privacy 91

Privacy B2B Pitching Analysis 91

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Institute for Public Relations

SEPTEMBER 25, 2023

This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed Americans’ digital literacy and comprehension of cybersecurity, artificial intelligence (AI), and big technology companies. adults was conducted from May 15-21, 2023. A survey of 5,101 U.S. Key findings include: 1.)

Survey 59

Survey Technology Examples Company 59

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Newsfile

FEBRUARY 27, 2024

billion in revenue in fiscal 2023. According to an analyst, Apple News+ may have amassed a total of 19 million paid subscribers in 2023. Apple News focuses privacy, personalization and integration with Siri for voice-activated news engagement. Yahoo News In February 2023, Yahoo! News website.

Media 52

Media Financial Analytics Newspapers 52

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI We need to be able to get the benefits of AI while ensuring broad access and without sacrificing privacy.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?”

Privacy 117

Privacy Engineering Pharmaceuticals Education 117

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 98

Ethics Privacy Radio Sports 98

5W PR

MARCH 11, 2025

Public relations in health technology requires more than standard corporate communications – it demands a sophisticated understanding of both technical innovation and human impact. PR teams must master the delicate balance between promoting innovation and addressing valid concerns about privacy, safety, and ethical implications.

Ethics 78

Ethics Healthcare Privacy Guidelines 78

Buzzstream

OCTOBER 30, 2024

For example, Surfshark created a “Digital Quality of Life Index” in 2023 that generated over 175 LRD. In those cases you see them link to Plausible’s data policy on their privacy policy pages. Another kind of data study seen on this list is the index. However, my favorite approach to data studies comes from Glassnode.

Analysis 114

Analysis SEO Data Software 114

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Doctor Spin

FEBRUARY 8, 2025

According to Clay Shirky, an American writer, consultant, and teacher on the social and economic effects of Internet technologies and journalism, there is no information overload only filter failure. [link] An old publisher adage goes: If it bleeds, it leads. What, then, if everything bleeds? Presidential Election. Presidential Election.

Strategy 103

Strategy Wikipedia Data Facebook 103