Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

billion voice assistants in use as of 2023, and the number will reach 8.4 Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online. This includes maintaining a strong brand reputation that is accurate and positive.

SEO 339

SEO Reputation Local Consumer 339

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. Understanding where your target audience looks for product or service recommendations can help support your reputation management strategies.

Reputation 167

Reputation Consumer Report Ethics 167

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. You can register here. In collaboration with Digimind.

Reputation 195

Reputation Automotive How To Brand 195

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

Stern + Associates

MARCH 17, 2023

This leads us to our top 3 media relations opportunities for 2023. So, in 2023 we’ll double down on the personal relationship component of media relations to ensure there’s constant lines open to relevant reporters. With editors wanting more and more content in 2023, we’ll be there with your unique point of view.

Media Relations 118

Media Relations Media Storytelling Report 118

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. According to a 2023 study, 81% of decision-makers say thought leadership builds trust in organizations. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

The Proactive Report

NOVEMBER 1, 2022

Here are some challenges your PR team should be ready to deal with in 2023: Social Media. There are tools that make it easy for even a high school student or a disgruntled employee to create content that could damage your reputation. This is mostly confined to the political realm, but the technology is advancing rapidly.

Communications 130

Communications Social Media Employee Crisis 130

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. based … Continue reading Corporate Reputation in 2023 → — 509 U.S. — 496 U.S. .—

Corporate 59

Corporate Reputation Survey Financial 59

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders.

Reputation 98

Reputation Public Affairs Case Study Internal 98

5W PR

MARCH 5, 2025

According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Reputation Us

OCTOBER 17, 2022

Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” ” As associations and businesses prepare, Casey Boggs of ReputationUs is available to speak on several timely reputation management and crisis mitigation topics. See 2023 speaking topics below.

Reputation 78

Reputation Crisis Social Media Corporate 78

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

Reputation 78

Reputation Financial Survey Consumer 78

Reputation Us

SEPTEMBER 6, 2022

Among many things the pandemic made clear, we learned few companies were sufficiently prepared to manage a crisis—a key time when your reputation can take a hit. Instead of playing catch-up with your reputation in the future, take these steps now: Prepare For Reputation risk. Improve Your Reputation Hygiene.

Crisis 88

Crisis Crisis Management Publicity Reputation 88

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

Stuart Bruce

SEPTEMBER 7, 2023

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware … © Stuart Bruce - The future of public relations in Europe – European Communication Monitor 2023 was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce (..)

Publicity 88

Publicity Communications Crisis Communications Corporate 88

5W PR

MARCH 17, 2025

million in 2023, according to IBM’s Cost of a Data Breach Report. This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. However, rushing incorrect information can multiply reputation damage. Security breaches cost companies an average of $4.45

Crisis 78

Crisis System Analytics Analysis 78

Reputation Us

MAY 15, 2024

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this final article of our series, we consider the value of STAFF RETENTION on your reputation.

Reputation 78

Reputation Employee Financial Survey 78

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation. Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

Garrett Public Relations

DECEMBER 7, 2023

last spring (based on the fall 2023 CMO … 24 Marketing and PR Experts Share Insightful Advice for 2024 Read More » The post 24 Marketing and PR Experts Share Insightful Advice for 2024 appeared first on Garrett Public Relations. 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

5W PR

APRIL 10, 2025

According to a 2023 study by the Public Relations Society of America, 73% of PR professionals in regulated industries report improved outcomes when they have established partnerships with their legal departments. PR teams should develop crisis communication plans specifically for potential compliance incidents.

Technology 78

Technology Communications Training Education 78

Contently - Strategy

SEPTEMBER 30, 2024

Since 2023, Ohio , Louisiana , Utah , and New York have enacted legislation aimed at protecting minors’ privacy and safety online. This sparked an advertiser exodus, as companies feared the impact on their reputation, significantly affecting X’s revenue.

Social Media 107

Social Media Privacy Brand Branding 107

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).

Reputation 78

Reputation Corporate Insurance Insurance 78

Agility PR Solutions

APRIL 27, 2020

million by 2023. The post 3 ways to boost your brand reputation with Facebook appeared first on Agility PR Solutions. Furthermore, in the U.S alone there over 220 million users, with this figure expected to rise to an estimated 223.2 In terms of businesses, around 2 in every 3 […].

Facebook 78

Facebook Reputation Brand Branding 78

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. The MuckRack analysis of CEO media coverage shows that while political comments or crisis response drove some stories, “most executives were simply weighing in on 2023 industry trends.”

Corporate 182

Corporate Analysis Reputation Trends 182

Reputation Us

FEBRUARY 21, 2023

This year, the 2023 Edelman Trust Barometer , released in January, says the private sector must act to maintain its position as the most trusted institution, especially in the current volatile world where all organizations are being tested. Building credibility is an important component of having a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Brands get tied up in knots talking culture, politics and war “2023 was a turbulent year for PR as it was for the US and the rest of the world.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

NOVEMBER 21, 2024

in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. While GDP is estimated to have grown by 0.9% of internet users between 16-64 in France.

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. acquired in February of 2023.

Survey 179

Survey Software B2B Pitching 179

Reputation Us

DECEMBER 15, 2023

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you.

Reputation 78

Reputation Corporate Real Estate Technology 78

Shift Communications

MAY 9, 2023

Last week, two SHIFTers were among the thousands of attendees at the blockchain world’s marquee event: Consensus 2023, a web3 marketing frenzy. Though most of the industry has come to terms with the chill, large web3 brands whose logos and execs were spread all over last year’s event were largely absent from 2023’s conference.

Conference 78

Conference Pitching Agency Report 78

Onclusive

MARCH 9, 2023

International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week. A brands reputation and values are becoming an ever-important factor for consumers. IWD2023 was the leading hashtag for the UK, Germany, and Ireland. What stories and news are you focusing on?

Internal 195

Internal International Brand Branding 195

Doctor Spin

FEBRUARY 4, 2025

What people believe to be factual matters more than what is objectively true regarding decision-making, public opinion , and reputation. 2023, December 3). 2023, December 3). Reputation engineering. 2023, December 3). 2023, December 3). In PR, perception management involves: Priming. 1 Silfwer, J.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Brands can detect, analyze, and respond to any potential impending issue before it emerges and damages their reputation. But what global issues have we seen lately? Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78