ImPRessions - Crenshaw Communications

JANUARY 3, 2024

And 2023 has certainly been a year of wild experiences for PR professionals. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. PR professionals can use ChatGPT to gain a competitive edge, but it’s important to understand the limitations to the technology.

Construction 182

Construction Storytelling Tools B2B 182

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.

Mobile 113

Mobile Technology Automotive Interviews 113

PRSay

OCTOBER 20, 2023

For the closing General Session of ICON 2023 on Oct. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications. Cayce Myers: There’s also a human element to AI.

Communications 165

Communications Ethics Training Hotels 165

Agility PR Solutions

OCTOBER 30, 2022

Technology plays a major role in virtually every facet of business, and keeping up with the latest trend in the fast-moving field of tech is critical for strategic success. The post Top 10 strategic technology trends for 2023, according to Gartner analysts appeared first on Agility PR Solutions.

Technology 110

Technology Trends Publicity 110

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. It’s clear: the adtech sector is wielding increasing influence during Cannes Lions.

Creativity 156

Creativity Meeting Advertising Advertising 156

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. These courses are probably going to take me months, and maybe years to work through, yet I benefit from what I learn immediately because so much of technology relies on math.

Google 156

Google Course Survey YouTube 156

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. Whatever the case, AI has officially entered the mainstream and is here to stay.

Technology 147

Technology Film Viral Ethics 147

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.

Automotive 128

Automotive Mobile Technology Hotels 128

Prowly

APRIL 13, 2023

The public relations industry is constantly changing, especially now that new technologies begin to emerge. And although I think that Prowly’s blog is a good source for PR inspiration, in this […] The post 10 Must-Read PR Blogs To Follow In 2023 appeared first on Prowly Magazine.

Blogging 145

Blogging Trends Technology Industry 145

Sword and the Script

SEPTEMBER 10, 2024

This is one for 2023. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. That builds trust. It’s also the foundation of a brand.

B2B 179

B2B Software Ethics Leadership 179

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Will 2023 bring economic rebound, or recession? As 2023 kickstarts content calendars with fresh budgetary spending, inflation persists and the threat of recession looms. Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

Wadds Inc.

NOVEMBER 23, 2024

A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ). Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. Although it will inevitably impact jobs, no one can say how soon.

Corporate 111

Corporate Publicity Communications Enterprise 111

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. Their product launch press releases typically feature embedded product videos, 360-degree product views, and downloadable image galleries – giving journalists and consumers multiple ways to engage with the announcement.

SEO 143

SEO Social Media Crisis Communications Media 143

Bianchi Biz Blog

FEBRUARY 16, 2023

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Automotive Views : Host Jamie Butters of Automotive News offers a one-minute update on innovations that are shaping the future of Detroit’s automotive industry.

Automotive 98

Automotive Mobile Technology Transportation 98

Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 143

Blogging Software B2B Survey 143

Institute for Public Relations

OCTOBER 15, 2024

PRNewswire examined how professionals issue press releases and use new technology to create them. press releases from July 1, 2023 to June 30, 2024. A survey of 665 public relations industry professionals was conducted from July 10-31, 2024. Additionally, PRNewswire analyzed more than 100,000 U.S. Key findings include: 1.)

Media 93

Media Survey Technology Industry 93

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Prowly

JULY 19, 2023

Early adopters are already bringing the advantages of AI technology to […] The post AI Insights from The State of PR Technology 2023 Report appeared first on Prowly Magazine. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch?

Technology 80

Technology Report Trends 80

The Hoyt Organization

DECEMBER 17, 2022

Technologies and methods of communication are constantly emerging as we move further into the 21st century. 7 Public Relations Trends For 2023 Here are the newest PR trends that will shape the […]. The post Public Relations Trends For 2023 appeared first on The Hoyt Organization.

Trends 100

Trends Publicity Technology Industry 100

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products.

Internal 78

Internal International Crisis Management Technology 78

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Named a 2023 U.S.

Technology 133

Technology System Government Groups 133

Bianchi Biz Blog

DECEMBER 5, 2024

For PR practitioners, keeping pace with technology (e.g. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world. million users in 2023 LinkedIn : 2.70 million “members” in 2023 Facebook : 2.50

Radio 83

Radio Sports Marketing Local 83

Bianchi Biz Blog

DECEMBER 14, 2023

As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. Without further ado, here are the top 10 most visited blog posts on our site in 2023 (click to read the blogs): 1. Automotive & Tech Suppliers Abound at CES 2023 2. 2023’s Best Podcasts for Auto & Mobility Tech Suppliers 7.

Automotive 102

Automotive Blogging Mobile YouTube 102

PRSay

NOVEMBER 15, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. We are always trying to pay attention to what is happening from a technology perspective. We don’t feel like we’re quite there yet.

Employee 127

Employee Internal International Storytelling 127

Prowly

NOVEMBER 6, 2023

Isn’t the year 2023 the year of artificial intelligence? In a time when technology plays a pivotal role in shaping our world, AI journalists lead the way in exploring its effects and possibilities. Sure it is.

Report 104

Report Technology Publicity Media 104

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”

Automotive 111

Automotive Technology Transportation Trade Shows 111

Agility PR Solutions

DECEMBER 5, 2022

New research from global law firm Perkins Coie exploring extended reality (XR) and NextGen technology, which encompasses technological advancements like Web3 and the metaverse, shows that immersive technology has reached a critical point.

Technology 78

Technology Report Industry Trends 78

Prowly

SEPTEMBER 27, 2023

According to The State of PR Technology 2023, 67.8% of PR professionals surveyed already leverage AI in their work.

Tools 104

Tools Publicity Survey Technology 104

Agility PR Solutions

JANUARY 17, 2024

As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology that will most certainly impact consumer attitudes and behaviors in the next 12 months.

Technology 105

Technology Trends Media Consumer 105

Agility PR Solutions

MARCH 8, 2023

The firm’s third annual Ecommerce Site Search Trends 2023 report, in partnership with B2B research specialist Coleman Parkes Research, reveals […] The post Search trends in 2023: Insights on search technologies, personalization, and hybrid retail strategy appeared first on Agility PR Solutions.

Retail 78

Retail Technology Trends Strategy 78

5W PR

FEBRUARY 12, 2025

The American Marketing Association’s 2023 Marketing Week provides an instructive example. This preparation paid off for companies like Salesforce, whose 2023 Dreamforce conference smoothly delivered content to over 40,000 in-person and 110,000 virtual attendees.

Conference 78

Conference System Measurement Energy 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. billion voice assistants in use as of 2023, and the number will reach 8.4 One new kid on the block that’s still underused in PR is voice search. According to Demand Sage, there are 4.2 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

MAY 8, 2023

With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they […] The post 7 important PR trends to watch in 2023 and beyond appeared first on Agility PR Solutions.

Trends 105

Trends Analytics Technology Data 105

Institute for Public Relations

MARCH 22, 2023

The most relevant trends found for corporate communication in 2023 were:1.) Augmented Workflows— Quickly advancing AI-based technologies will be used … Continue reading Corporate Communication Trends for 2023 →

Corporate 88

Corporate Trends Communications Technology 88

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103