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ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth

PRSay

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif.

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Crisis PR in the spotlight: How Volkswagen handled the 2024 emissions scandal

Agility PR Solutions

In 2024, the company found itself embroiled in a renewed controversy regarding emissions compliance, raising questions about its commitment to environmental sustainability.

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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script

Below are 25 B2B marketing statistics that sum up 2024 so far. >>> Some 73% of marketers surveyed say they expect their company to face more competition in 2024, a 19-point increase over the percentage who said the same in a similar survey last year.” ( source ) 3. >>> Need an extra pair of hands? Competition.

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PR lessons from the 2024 election that can be applied to non-political PR accounts

Agility PR Solutions

That lesson is […] The post PR lessons from the 2024 election that can be applied to non-political PR accounts appeared first on Agility PR Solutions. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

In 2024, I wrote 53 blog posts and an estimated 53,000 words. Below are the most-read posts in 2024, according to the analytics. A genuine commentary on the problems at Cision One PR vendor we did not say goodbye to in 2024 was Cision. Read more: Personalization matters: new webinar benchmarks and metrics for 2024 Number 8.

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Lessons Learned by Future Pros at PRSSA ICON 2024

Culpwrit

For all but one member, this was their first time at ICON—a thrilling yet slightly daunting introduction to the world of public relations… Continue reading Lessons Learned by Future Pros at PRSSA ICON 2024 The post Lessons Learned by Future Pros at PRSSA ICON 2024 appeared first on Culpwrit.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

📆 July 11th, 2024 at 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST You will learn: What a press release is and isn't for 👍 What to include in a well-written release 📝 The best methods to pitch your news to journalists 🗣 Other ways you can repurpose your release ♻️.and Register today to save your seat for this session!