Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Planning for 2024 already? Catch up with the latest updates that you need to be aware of in our social media round-up below. Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December.

Instagram 62

Instagram Social Media Facebook Media 62

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Every four years marks a time of chaos in the political landscape of Americans across the country and 2024 is no different.

Trends 52

Trends Strategy Crisis Management Technology 52

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. But, let’s face it, media databases have limitations. Even the top media databases aren’t updated in real time. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. billion social media profiles.

Media 62

Media Reddit Digital PR Tools 62

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). These options allow your company to conduct meetings or media interviews in a private and distraction free location.

Mobile 73

Mobile Technology Automotive Trade Shows 73

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 131

Strategy Publicity Media Video 131

Sword and the Script

MAY 21, 2024

According to the survey: “Digital dominates a growing share of paid media spend, taking 57.1% of budgets in 2024, up from 54.9% Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). When you need results in a hurry, CMOs spend money on paid media.

Agency 107

Agency Survey B2B Media 107

Bianchi Biz Blog

SEPTEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power.

Marketing 98

Marketing Radio Automotive Television 98

Prohibition

JULY 31, 2024

AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising.

Instagram 62

Instagram Tools Advertising Advertising 62

The Hoyt Organization

NOVEMBER 24, 2023

Consumers are presented a daily barrage of misleading advertising. They seek authentic and meaningful connections with brands and are no longer swayed solely by glitzy advertising or grandiose promises. They crave genuineness, social responsibility, and a sense of shared values.

Storytelling 59

Storytelling Publicity Consumer Advertising 59

MaccaPR

JULY 31, 2024

Influencer and brand partnerships are nothing new — witness such recent high-profile influencer and brand partnerships from Ben Affleck, Matt Damon and Tom Brady partnering with Dunkin Donuts for a Super Bowl ad to model/social media personality Sophia Richie Grainge’s partnership with jeweler David Yurman.

Trends 62

Trends Branding Brand Marketing 62

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The change will take effect on April 2, 2024. It grew eventually into a tech-based email list that was free for users with an advertising model. Users can track and share media mentions on the go. Measurement templates.

Reddit 173

Reddit Software B2B Technology 173

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

Automotive 73

Automotive Media Mobile B2B 73

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. Enter @PayGap, an ingenious Twitter bot that automatically calculated and responded with that particular company’s media gender pay gap.

Banking 212

Banking Nonprofit Twitter Advertising 212

Contently - Strategy

MAY 13, 2024

But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Their goal is to hit 100% by the end of 2024.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. I’m not here to bash advertising or LinkedIn. billion in 2022 and grow to $4.56 will click it. Wait, you say!

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Solo PR Pro

DECEMBER 5, 2023

If you want to enhance your earnings in 2024 without raising rates, you can shift the focus to value optimization and diversification. Use forums, social media, and your own clients to identify problems that are not being solved. However, it is not always feasible to raise rates for your current clients.

YouTube 99

YouTube Course Financial Education 99

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Branding 83

Branding Brand Marketing Ethics 83

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

AUGUST 2, 2024

This organic exposure can be precious in niche markets where traditional advertising might be less effective. Cost-Effective Marketing Gifting is often a more cost-effective way to promote your products and services than traditional advertising methods, as long as it’s below the cost of the gift.

Marketing 62

Marketing Guidelines Advertising Advertising 62

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. Another area that they tend to focus on is media relations. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.

Marketing 52

Marketing Viral Trends Consumer 52

Contently - Strategy

JUNE 13, 2024

In mid-May 2024, OpenAI announced its new search product, GPT-4o, which introduces new audio capabilities to facilitate real-time voice conversations with the chatbot. Examples could include interactive quizzes, loyalty rewards, exclusive gated content, or social media challenges that drive traffic to landing pages.

SEO 52

SEO Google Privacy Engineering 52

Stephen Waddington

NOVEMBER 5, 2019

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. billion by 2024, according to a report by Markets and Markets. Vuelio is a media intelligence company that champions influencers through analysis, tools and events.

Insurance 68

Insurance Insurance Government Advertising 68

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. It can be targeted, specific, and personalized in a way that traditional advertising simply can’t.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement.

Communications 40

Communications Marketing Technology Data 40

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Prohibition

AUGUST 28, 2024

Last month was a busy one for social media updates, with each platform continuously competing to be the most relevant and engaging. In July 2024, LinkedIn reported that over 1.5 We’ve seen some exciting changes across LinkedIn, TikTok, Instagram and YouTube, all summarised for you here!

YouTube 62

YouTube LinkedIn Social Media Video 62

Contently - Strategy

OCTOBER 15, 2024

1) Henry is currently a popular name for boys, so the advertisers looked at a baby name list and decided to put Henry on their ads. And the correct explanation is option 2 — targeted advertising! But is targeted advertising always this effective? What is targeted advertising? What is targeted advertising?

Advertising 95

Advertising Advertising Privacy Data 95

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. In addition, thousands of investors, analysts, and media worldwide access these screens. In addition, your press releases are sent to hidden channels.

Financial 52

Financial Education Analysis Analytics 52

Maxim Behar

JULY 8, 2024

And this is perhaps the highest level of advertising. Social media has completely changed the world, and this is a revolution. And that’s what social media has brought to all of us. We are publishers because we own media, which is the attribute of a publisher. Come on, it’s 2024. What emigrant?

System 59

System Banking Government Social Media 59

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. That's why I think artificial intelligence is currently building on what we got from social media.

Radio 59

Radio Ethics How To Writing 59