Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Branding 83

Branding Brand Marketing Ethics 83

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 190

Writing Communications Marketing B2B 190

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. By 2024, the Bureau of Labor Statistics expects to see about a 10 percent decline in the number of working journalists. Ultimately, how profitable was the article? About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. After I found myself watching video after video of different women showing off the pants’ functionality in their real-life climbs, I finally caved and bought them.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

Contently - Strategy

JUNE 13, 2024

Google is also rolling out AI-organized results pages and AI-assisted video search, which will let users upload videos for additional context to their queries. In mid-May 2024, OpenAI announced its new search product, GPT-4o, which introduces new audio capabilities to facilitate real-time voice conversations with the chatbot.

SEO 52

SEO Google Privacy Engineering 52

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.

Marketing 52

Marketing Viral Trends Consumer 52

Prohibition

AUGUST 28, 2024

Last month was a busy one for social media updates, with each platform continuously competing to be the most relevant and engaging. LinkedIn has recently introduced new in-feed carousel videos, algorithmically tailored to each user. In July 2024, LinkedIn reported that over 1.5 In July 2024, LinkedIn reported that over 1.5

YouTube 62

YouTube LinkedIn Social Media Video 62

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

OCTOBER 15, 2024

1) Henry is currently a popular name for boys, so the advertisers looked at a baby name list and decided to put Henry on their ads. And the correct explanation is option 2 — targeted advertising! But is targeted advertising always this effective? What is targeted advertising? What is targeted advertising?

Advertising 95

Advertising Advertising Privacy Data 95

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Furthermore, it specializes in delivering content to blogs, video platforms, and social media, ensuring that a highly relevant audience sees and engages with your message.

Financial 52

Financial Education Analysis Analytics 52

Maxim Behar

JULY 8, 2024

And this is perhaps the highest level of advertising. Social media has completely changed the world, and this is a revolution. And that’s what social media has brought to all of us. We are publishers because we own media, which is the attribute of a publisher. Come on, it’s 2024. What emigrant?

System 59

System Banking Government Social Media 59

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. LinkedIn axes lookalike audiences Looking toward B2B, on February 29th, 2024, LinkedIn will discontinue the lookalike audience functionality.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. eyeballs and by extension advertising), you improve your chances of coverage. 67% of journalists use social media to source information Too many B2B organizations do a lousy job with social media.

Survey 148

Survey Journalism Report Pitching 148

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 98

Creativity B2B Examples Marketing 98

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. This will use Meta’s AI research project called Emu Video and will be able to create four-second-long videos based of prompts and product shots.

Advertising 62

Advertising Advertising Social Media Tools 62