Prowly

FEBRUARY 25, 2025

Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage. To get a precise quote for your business or agency, you'll have to reach out to their sales team. The only exception is the Enterprise Services, which is intended for PR agencies.

Tools 104

Tools Software Enterprise Crisis Management 104

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

Trends 186

Trends Video B2C Measurement 186

Agility PR Solutions

JANUARY 15, 2024

With the worldwind changes that hit the business world last year, it’s not easy to predict what PR can expect in 2024. But expert forecasters like PR and social media agency Birnbach Communications, who have been predicting the year ahead for 22 years now, have a certain knack for these things.

Media 181

Media Social Media Agency Communications 181

5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The post Exploring the Future of Beauty: Insights from the Allure Best of Beauty Live Event 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211

Writing Communications Marketing B2B 211

Wadds Inc.

JANUARY 5, 2025

The CIPR State of the Profession reports in 2022 and 2024, both based on self-reported data from practitioners, said that 13 per cent and six per cent of practitioners respectively, declared themselves independent. The data collection was undertaken in Q4 2024 and had 189 responses. Its a showcase for independent practitioners.

Marketing 98

Marketing Data Small Business Community 98

Agility PR Solutions

NOVEMBER 18, 2024

The Creator Economy had another booming year in 2024, growing by leaps and bounds, and becoming a central component of PR and marketing strategy with its trademark authentic engagement. What can the industry expect in 2025?

Industry 117

Industry Marketing Agency Strategy 117

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. In 2024, course-correct if you find yourself slipping toward any of these mistakes. The post Top Ways To Lose An Industry Award in 2024 appeared first on Crenshaw Communications.

Industry 170

Industry Case Study B2B Resources 170

Contently - Strategy

SEPTEMBER 30, 2024

Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 105

Social Media Privacy Brand Branding 105

PRSay

OCTOBER 21, 2024

For the closing General Session of ICON 2024 in Anaheim, Calif., So, I’m glad we were able to have this conversation.” [ Jim Cowsert/Grapevine Photo ] The post ICON 2024 Recap: A Panel on ‘Strengthening Trust in a World of Disinformation’ first appeared on PRsay. That is very comforting to me — that we’re all working together.

Crisis Management 60

Crisis Management Crisis Crisis Communications Storytelling 60

Agility PR Solutions

DECEMBER 10, 2023

Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive (..)

Agency 117

Agency Analysis Web Marketing 117

Wadds Inc.

OCTOBER 28, 2024

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. Half of agencies pitch monthly and some pitch weekly.

Pitching 98

Pitching Industry Publicity Financial 98

Bianchi Biz Blog

OCTOBER 28, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. million users TikTok : 74.14

Marketing 101

Marketing Crisis Local Internal 101

Sword and the Script

DECEMBER 3, 2024

In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. 1” of 2024, according to reporting by Bloomberg.

Software 176

Software Measurement B2B Training 176

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 100

SEO Agency B2B Technology 100

Steve Barrett on PR

APRIL 25, 2024

WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.

Agency 147

Agency Company Report Blogging 147

PR for Anyone

JULY 27, 2024

The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.

Media 130

Media Pitching Local Training 130

Agility PR Solutions

DECEMBER 7, 2023

As is customary, some year-in-review articles began appearing last month, along with forecasts of what we might expect in what’s sure to be a transformative 2024. […] The post ICYMI: Bulldog’s top 10 posts in November offer year-end overview of agency performance, and a look ahead at PR’s use of AI in 2024 appeared first on Agility PR Solutions. (..)

Agency 110

Agency Publicity 110

Bianchi Biz Blog

APRIL 11, 2024

Independent audit Following a third-party audit of attendee information for CES 2024 conducted by the Alliance for Audited Media, attendance for the show grew 15% as the show – called “the world’s most powerful tech event” – also grew in importance as a venue for automotive and mobility suppliers.

Automotive 100

Automotive Mobile Government Technology 100

Bianchi Biz Blog

OCTOBER 17, 2024

CES 2025 – the largest in-person independently audited tech event in the world – continues to grow and is tracking to beat the 2024 version of the show in attendance, media representatives and exhibitors. billion To see the CES 2024 audited data, click here. For registration info, click here. Some 372 ( as of Sept.

Technology 96

Technology Automotive Mobile Software 96

Wadds Inc.

NOVEMBER 23, 2024

In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ). Every agency or communication team must break down its processes and apply an innovation model. Industry surveys tell the story of the wholesale adoption of AI. It simply isn’t the case.

Corporate 111

Corporate Publicity Communications Enterprise 111

Buzzstream

JANUARY 26, 2024

The quick summary is that Google and Yahoo’s new email standards will be effective starting February 2024. The rules begin in February 2024, but not for everyone. February 2024 – There are no major penalties at the start. June 1, 2024 – Bulk senders must have implemented one-click unsubscribe.

Google 133

Google Guidelines SEO Reputation 133

Buzzstream

NOVEMBER 5, 2024

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. So, let’s get into the impact of the Link Spam Update in June of 2024. This is a big problem these days, with link marketplaces and guest post agencies trying to produce content as quickly as possible.

Google 62

Google SEO Tools Examples 62

Agility PR Solutions

JULY 1, 2024

After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and B2B2C marketing in which content has become a central driver of sales success with […] (..)

B2B 117

B2B Study Report Marketing 117

Remote PR Jobs

FEBRUARY 11, 2025

Whether you were a PR Freelance professional or part of a larger agency, it was a go-to platform for helping reporters with expert insights. What was once a simple way to access media opportunities became a more complex process, culminating in the eventual shutdown of HARO in 2024. However, things have changed.

Media 133

Media Pitching Tools Resources 133

Sword and the Script

JULY 23, 2024

The PR software startup Propel summed it up well recently: “It’s not surprising that securing high-quality press coverage keeps getting more difficult, especially given that Q1 of 2024 was one of the worst quarters for journalist layoffs since the 2008 financial crisis.” For the 2024 edition, they polled 1,106 reporters globally.

Pitching 195

Pitching Analysis Report Survey 195

Prowly

SEPTEMBER 18, 2024

DOWNLOAD THE FULL REPORT FOR FREE #1 The rise of the ROI-driven PR model PR professionals are facing increasing pressure to demonstrate value, with 48% struggling to prove the effectiveness of their work in 2024—up from 41% in 2022. In 2022, only 6% of respondents said this was important, but by 2024, that number has risen to 22%.

Measurement 104

Measurement Tools Data Pitching 104

Steve Barrett on PR

OCTOBER 17, 2024

Edelman lowered its growth prediction for the calendar year as the biggest global PR firms reflect on Q3 financials and closing out 2024 amid a pivotal U.S. election.

Agency 78

Agency Financial Blogging 78

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. TikTok could well surpass Snapchat in 2024.

Marketing 90

Marketing Pinterest Radio Instagram 90

Landis PR

DECEMBER 9, 2024

Review 2024 campaigns now. Take time now to review bylined article opportunities, assess media relations wins, and document best practices from successful campaigns in 2024. Client relationships thrive on thoughtful preparation and strategic foresight, especially during the transition between calendar years.

Communications 59

Communications Analysis Report Media Relations 59

Agility PR Solutions

MARCH 31, 2024

As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is impacting the sector and the future of influencer marketing and advertising strategies. (..)

Marketing 100

Marketing Advertising Advertising Agency 100

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. In 2024, whither Pride? In 2024, Pride is more relevant than ever. I hope not: We all need Pride now more than ever. But the question is valid.

Government 209

Government Employee Insurance Insurance 209

Buzzstream

SEPTEMBER 3, 2024

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. For more information, visit www.buzzstream.com.

Pitching 126

Pitching How To Digital PR Data 126

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

JANUARY 28, 2025

Indeed, Googles share of traffic, which it has dominated forever, dropped for the first time in the last quarter of 2024. Ill never forget one fairly senior agency leader telling me at a networking event that SEO was just keywords. Of course, generative AI is the cause. And for a time, Google was considered the new front page.

SEO 110

SEO Publicity Engineering Google 110

Agility PR Solutions

DECEMBER 9, 2024

Three exceptional women-led nonprofit organizations will receive a combined total of half a million dollars in PR and marketing support for one year NEW YORK December 9, 2024 UpSpring, a women-owned PR, digital marketing, and creative agency, announced today the winners of its first annual pro bono PR and marketing competition: the UpSpring […] (..)

Nonprofit 60

Nonprofit Marketing Creativity Agency 60