Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

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Digital PR Construction Case Study SEO 71

Buzzstream

SEPTEMBER 23, 2024

Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. In this post, I’ll explain why you should use digital PR for link building and how to get started with your first campaigns. How is Digital PR Used for Link Building?

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Sword and the Script

DECEMBER 3, 2024

In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. 1” of 2024, according to reporting by Bloomberg.

Software 155

Software Measurement B2B Training 155

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Just Hitting Numbers Many agencies, consultants, and in-house SEOs are accountable for a set number of links each month, quarter, or year. Cost of a Quality Link in 2024 The value of a backlink has risen in 2024.

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SEO Google Digital PR Analysis 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

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Digital PR SEO Pitching Google 62

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database.

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Media Reddit Digital PR Tools 62

Buzzstream

SEPTEMBER 17, 2024

It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. Here is how to use newsjacking in your digital PR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digital PR teams that have successfully leveraged newsjacking for over a decade.

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Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Speak to your PR agency – it’s what we do. Don’t know where to start?

Strategy 59

Strategy Company Communications Construction 59

Landis PR

DECEMBER 9, 2024

Review 2024 campaigns now. Take time now to review bylined article opportunities, assess media relations wins, and document best practices from successful campaigns in 2024. The post Year-end Planning for Communicators appeared first on Landis PR.

Communications 59

Communications Analysis Report Media Relations 59

Bianchi Biz Blog

JUNE 27, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

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Meeting Print Marketing Local 91

Buzzstream

DECEMBER 6, 2024

9, 2024, its replacement, Connectively, has shut down. Who it is best for: Dot Star Media journalist request service is best for agency teams and businesses that want to receive near instant alerts to the media opportunities on X and Bluesky. Response Source is an effective journalist enquiry system for most larger sized agencies.

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Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. However, reactive PR is incredibly useful for landing high-quality news links.

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Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. I’ll be blunt: they are never good.

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.

Digital PR 62

Digital PR SEO Web Resources 62

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power. Slush 2024 will bring together 5,500 startup founders and operators and 3,300 investors looking to back the next generation of exceptional founders.

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Radio Pinterest Television Government 64

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Steven Brownlie of Reach Creator , an outreach agency for digital and SEO agencies, also started an end-to-end content creation process using ChatGPT for a post about surviving the AI Apocolypse.

Tools 62

Tools Pitching Google Digital PR 62

Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. As a results-driven agency, Sound PR is committed to implementing large-scale, customer-centric strategies.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Buzzstream

FEBRUARY 1, 2024

With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing. Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

JULY 16, 2024

“Top Cities for Hiking,” “Best States to Start a Business In,” “Most Exciting Summer 2024 Road Trips,” and “Worst Places to Own Income Property.” Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories.

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Study Pitching How To Data 62

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. Let PR be the gatekeeper of all inquiries instead of letting executives get bogged down by emails. Scan through other event press releases they have covered to ensure your press release includes all of the common elements or themes you see.

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Examples Product Launch Data Report 62

Buzzstream

APRIL 25, 2024

According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better.

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Branding Brand How To SEO 62

Buzzstream

SEPTEMBER 11, 2024

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget.

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Digital PR Travel Data SEO 87

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. If 2024 taught us anything, it’s to heed the lessons of history. PR turns to real-time data I see PR evolving into more real-time data-driven strategy with growing channels like LinkedIn, podcasts, Substack, and even Patreon.

Marketing 183

Marketing Content Marketing Data Pitching 183

Buzzstream

DECEMBER 18, 2024

According to our State of Digital PR report, 92.5% of digital PRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For one thing, Digital PR expert Mark Rofe pointed out that Scottish journalist Sarah Ewing started the hashtag #journorequest in 2008.

Study 71

Study Data Digital PR Reddit 71

Buzzstream

OCTOBER 10, 2024

Obviously, several factors go into determining the cost of a link in 2024—and whether that price makes sense for you. Working with an agency vs doing it alone will change the pricing. That brings me to my last pricing analysis: digital PR. In most cases, agencies don’t talk about cost per link.

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Analysis Digital PR SEO Agency 126

Buzzstream

DECEMBER 11, 2024

Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. Digital PR and Content Have Synergy Content developed for digital PR campaigns (e.g., And it was a labor of love because the book didn’t go live until 2024.

Reddit 77

Reddit How To Digital PR LinkedIn 77

Buzzstream

DECEMBER 18, 2024

2024 was one of the most turbulent years in SEO history. Here are the six major events shaping the shift from link building to PR. February 1, 2024 What was it? April 19, 2024 What was it? March 2024 Helpful Content Update When was it? March 5, 2024 What was it? May 14, 2024 What was it?

SEO 62

SEO Google Analysis Web 62

Buzzstream

DECEMBER 11, 2024

BuzzStream hired me in November 2024 with a few goals: build organic traffic, increase brand awareness, and help bring in more trials. This comes from my agency days. (I With link building and digital PR being our two focus areas, I started with a Google search and tried to identify the content competitors that appear most frequently.

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SEO Google Writing Blogging 62