Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.

Pitching 96

Pitching Print Measurement Report 96

Buzzstream

JULY 1, 2024

For me, coming from an agency, I’ve seen many waning strategies and many holding firm. Guest Posting is the Most Popular Link Building Tactic in 2024 There is somewhat conflicting data about tactics. Each time, I find that the sites have had considerable dips in traffic since March 2024. What does it mean for you?

SEO 118

SEO Study Google Data 118

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. The top uses of AI are all content-centric, such as creating media pitches and copy. Why is there such a strong belief that PR budgets will increase?

Trends 179

Trends Publicity Survey Privacy 179

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. I didn’t understand how to craft a good pitch and how to pitch a story.

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

DECEMBER 3, 2024

The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time.

Software 155

Software Measurement B2B Training 155

Sword and the Script

DECEMBER 17, 2024

channels in 2024 The term omnichannel might be an insufficient description: B2B marketing manages an average of 10.2 channels in 2024 thats double what it managed eight years ago in 2016 according to a survey with 4,000 respondents by McKinsey. Read more: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters 9.

B2B 78

B2B Marketing Communications Survey 78

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And the 2024 version of the event, scheduled for Jan. CES 2024 POISED FOR GROWTH “CES 2024 is growing!

Automotive 88

Automotive Mobile Software Technology 88

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight.

Automotive 77

Automotive Mobile Technology Resources 77

Buzzstream

JULY 3, 2024

I don’t necessarily agree with this since a brand-new site can create and pitch content as quickly as established sites. Just Hitting Numbers Many agencies, consultants, and in-house SEOs are accountable for a set number of links each month, quarter, or year. Cost of a Quality Link in 2024 The value of a backlink has risen in 2024.

SEO 62

SEO Google Digital PR Analysis 62

Landis PR

JUNE 3, 2024

This is an association of 50+ agencies around the world that are all independently owned and operated – and experts in their region. That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has any background on a journalist I’m pitching at the Wall Street Journal bureau there.

Meeting 59

Meeting Travel Healthcare B2B 59

Buzzstream

DECEMBER 6, 2024

9, 2024, its replacement, Connectively, has shut down. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. As of Dec.

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024?

Blogging 112

Blogging Software B2B Survey 112

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

PRSay

NOVEMBER 25, 2024

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. This can provide experience before pursuing a larger agency role. Create your own opportunities.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Buzzstream

SEPTEMBER 17, 2024

It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. However, some digital PRs create new content on their site or blog and pitch it to journalists to jack a news story. Then, when the day finally came, they pitched their study to journalists. Let me introduce you to newsjacking.

How To 62

How To Pitching Trends Construction 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Bianchi Biz Blog

OCTOBER 17, 2024

CES 2025 – the largest in-person independently audited tech event in the world – continues to grow and is tracking to beat the 2024 version of the show in attendance, media representatives and exhibitors. billion To see the CES 2024 audited data, click here. For registration info, click here. Some 372 ( as of Sept.

Technology 96

Technology Automotive Mobile Software 96

Buzzstream

AUGUST 28, 2024

Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Tonje Odegard, the Outreach Director of London-based digital PR agency Verve Search says, “The journalists themselves describe their sector or coverage area rather than some clueless researcher trying to put them in a box.

Media 62

Media Reddit Digital PR Tools 62

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. What is SXSW?

Branding 78

Branding Brand How To Film 78

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

MAY 15, 2024

With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day. When pitching, never lie. Stay genuine.

Google 71

Google SEO Tools Pitching 71

Buzzstream

NOVEMBER 5, 2024

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. So, let’s get into the impact of the Link Spam Update in June of 2024. before pitching. This is a big problem these days, with link marketplaces and guest post agencies trying to produce content as quickly as possible.

Google 62

Google SEO Tools Examples 62

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. TikTok could well surpass Snapchat in 2024.

Marketing 91

Marketing Pinterest Radio Instagram 91

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. The other day, I received a guest post request that pitched 25 article ideas.

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

SEPTEMBER 27, 2024

Here’s another example: Obviously, the threat of cyberattacks is always looming, and with technological advancements each year, this topic will still be big in 2024. Though not the same format, fast forward to 2024, and cybersecurity is still a concern. If you’re unsure, click the Preview button, which will show you the top results.

Digital PR 118

Digital PR Pitching Radio Google 118

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The deluge of PR pitches. Pitch proof points with claims. Source: US B2B Tradeshows ).

Survey 173

Survey Marketing B2B Study 173

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

JULY 16, 2024

“Top Cities for Hiking,” “Best States to Start a Business In,” “Most Exciting Summer 2024 Road Trips,” and “Worst Places to Own Income Property.” Ideating Your City Study Creating a city listicle article has five main parts: ideation, research, targeting, pitching, and tracking.

Study 62

Study Pitching How To Data 62

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Digital PR occurs online , through pitching stories or content via email to journalists at news publications. She has a traditional PR background but now owns a digital PR agency.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Bianchi Biz Blog

AUGUST 15, 2024

After seeing a 15% boost in senior-level executive attendance in 2024, CES is positioned to dominate the world of tech news once again in 2025. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. Don’t sit back and rely on your everyday process!

Automotive 101

Automotive Mobile Interviews Resources 101

Bianchi Biz Blog

JUNE 5, 2023

What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). Also, please do not take this profile as license to pitch me indiscriminately. Do your research on FreightWaves and what we cover. I do not typically write about cars or passenger vehicle trends.

Meeting 76

Meeting Automotive Media Transportation 76